North Korea is renowned for many things, but having having a world-class ski resort is not one of them. That could all change, however, if a recently released promotional video is to be believed.
The branchild of Supreme Leader Kim Jong-Un, the Masikryong resort was completed in 2013 and now it is being actively promoted to the world, the Daily Telegraph reports.
The voiceover states that the resort was "built for the love of the people and patriarchal devotion." The opportunity to steal some of the thunder from the Winter Olympics being held in South Korea next year is not mentioned, nor the child labour which in January was reportedly being used to keep it open.
To a cheesy 80's soundtrack the video highlights what it sees as the resort's key selling points - 10 well groomed pistes, skiing between Taehwa Peak (1,363m) and the resort at 650m, an ice-rink, and a 120-room luxury hotel.
It boasts resting places, first-aid stations, natural spring water and a Big Brother-esque "general observation centre to inform the visitor of weather and safety."
The resort, a three-hour drive from the North Korean capital Pyongyang, also boasts a 12.2km road from the hotel to the peak that is used "to race ski buses and skidoos." This is maybe not the best choice of words to reassure visitors.
The push to attract tourists follows reports from foreigners who said that the slopes were nearly deserted when they visited. Freeride skier Sam Smoothy, from New Zealand, filmed his trip to Masikryong and shared it with his followers. He found that the few people who were there were mostly on the nursery slopes just learning to ski.
The North Korean drive to increase winter tourism looks unlikely to succeed based on pure skiing appeal, and Masikryong is little larger than a very small European resort.
That's before you factor in it being one of the world's most repressive countries.
The Foreign Office says: "The situation on the Korean Peninsula remains tense following continued DPRK ballistic missile test launches.
"The situation in Pyongyang remains calm but the level of tension on the Korean peninsula can change with little notice."