This would melt any cheese lover's heart — a sushi train, but not for sushi … for cheese.
That's right. The world's first cheese conveyor-belt restaurant lets you sit back and relax as your favourite cheese slides on by. All you have to do is grab it off the 40-metre belt.
There's more than 25 fancy British cheese varieties to choose from including Silton and Gouda, but there's only one problem. You have to travel to London's West End for the ringside experience.
Pick & Cheese is the brainchild of the Cheese Bar team in Seven Dials Market, a new food hall in Covent Garden, news.com.au reports.
Judging by their Instagram post, all 38 seats have been on constant rotation since they opened doors just two days ago on September 7.
"Wow what a first day! Thanks to everyone who came down yesterday and visited the conveyor belt of (Cheese) dreams," thecheesebardldn post read.
"We're back on it from midday today with more of those little dishes of joy. Sunday = Cheese, right? See ya at the belt!"
The image of the conveyor belt was met with plenty of comments from people all over the world.
"Are we going to England I think so …," one person wrote, tagging their mates.
"We must go here!!" said another.
"Looking absolutely amazing congratulations. Will be visiting very soon," a third commented.
Similar to a sushi train experience, cheese plates are colour coded by price and can start from £2.95 ($A5) for Mayfield (sweet and nutty) cheese from East Sussex's Alsop & Walker or a £6.10 ($A11) bresaola made in Tottenham.
"Seems so surreal that 18 months ago we were talking about this on a beach in Mexico and now we're opening to the public for reals," founder Matthew Carver said on his Instagram page.
He told Lonely Planet he had been looking for the perfect spot in the West End for a while now.
"We think this style of cheese and wine bar will work so well here — it's the perfect stop for a pre-theatre snack or to refuel after a hard days' shopping," Mr Carver said.
One of his favourites is the Kingham served with walnut fudge for a classic salty-sweet combination.
"Over the years, we've built up a repertoire of our favourites and have been waiting for the perfect chance to put them on our menu," he told the publication. "We've tried to cater to the more well-known flavour profiles as well as trying to push people out of their comfort zone to try something new."
He said the conveyor belt had been a few years in the making.
"In our Camden restaurant, our customers always want to pick different cheeses from our house list and create their own bespoke cheeseboard," Mr Carver said. "We wanted to come up with a way to offer this while showcasing the cheeses at their very best."