While we swelter on the downward slope to Christmas, not everyone is feeling the heat from a steamy train station carriage on the way to work.
For the Rich Kids of Instagram, this spoiled lot are soaking up the sun on luxurious holidays across the globe and covering every second of their lavish lives on social media.
Bragging about their luxurious lifestyles with snaps of super yachts and expensive cars in recent months, their lavish ways would make anyone envious.
This series of social snaps show why these privileged youths are causing such a stir online.
From jetting to The Bahamas on a private plane to taking your own helicopter from a rooftop, the pampered social media users are busy sunbathing, posing and sampling Michelin-star meals.
The most popular pose, it would seem, is lounging around on the bonnet of an expensive car.
Others, however, preferred to take a cheeky snap while standing in front of their designer luggage before travelling on a private jet.