Of all the ways you could promote Lithuania as a tourism destination, this is probably the stupidest way to do it.
Look, it wouldn't be easy running a country's tourism agency.
Tourism is a vital contributor to most national economies and a single strategy could make or break a country's image.
Some tourism campaigns, like Australia's Where the Bloody Hell are You? and New Zealand's almost-too-successful 100% Pure, are iconic. Others, such as Syria's recent, tone-deaf efforts, at least have the basic idea of self-promotion down pat.
And then you have the latest, ridiculous tourism campaign from Lithuania.
The tiny country boasts a stunning Baltic coastline, lovely woodlands and exciting cities rich with culture, among other drawcards.
Despite all this, Lithuania's state tourism agency took the worst possible approach to promoting the country as a tourism destination — it used images of other countries instead.
Head of the State Tourism Department, Jurgita Kazlauskiene, resigned on Friday after local media blasted the agency for the campaign, which used stock images from Nordic and eastern European countries, the Associated Press reported.
And here's the real kicker — the slogan of the dodgy campaign was "Real is Beautiful".
Kazlauskiene owned up to the blunder and said she'd step down so "people who work here don't become objects of ongoing attacks", AP reported.
The $193,000 campaign was met with ridicule when it launched in October.
Prime Minister Saulius Skvernelis even had a dig with a tongue-in-the-cheek Facebook comment on Thursday, in which he posted a photo of the European Union's headquarters in Brussels and wrote: "We are moving government to this building tomorrow. Real is beautiful."
The Lithuanian campaign now joins a rogue's gallery of other tourism marketing campaigns that backfired in spectacular fashion.