Airbnb Inc. is being asked to drop its sponsorship connections to next year's Beijing's Winter Olympics by a coalition of 150 human-rights campaigners.
The coalition is headed by groups that oppose rights violations in China including the detention of Muslim Uyghurs in the Xinjiang region.
Airbnb is one of the International Olympic Committee's leading 15 sponsors. Included in the group are companies like Coca-Cola, Samsung, Visa, Toyota, Alibaba, Panasonic, Intel, and Procter and Gamble.
Airbnb, the home-sharing business, is being targeted because of repeated claims about the "social responsibility" it practices in its business model.
Associated Press received the open letter sent on Tuesday to Airbnb CEO Brian Chesky. The letter argues that Airbnb is trying to drive tourism in China at the expense of Uyghurs and Tibetans who cannot travel freely in the country.
"Airbnb is also glossing over China's horrifying human rights record and normalising to the public what is recognised under international law as a deeply restrictive environment," the letter said. "Airbnb should not be encouraging a wider tourist industry to be supported and allowed to flourish at the expense of Uyghur and Tibetan rights."
Airbnb currently advertises over 600 listings in Xinjiang province and Tibet, which the website manages as part of its Chinese business - Airbnb Internet Beijing Co. Ltd., referred to as "Airbnb China", which is a separate entity to the business in SARs Macau and Hong Kong.
In spite of strict guest registration requirements, China is the platform's fastest growing market.
The top 15 sponsors paid the IOC about $1 billion in cash or services in the last complete, four-year Olympic cycle, to be associated with the games. Airbnb signed up in November of 2019.
Rights groups are trying to pressure IOC sponsors and are pushing for a diplomatic boycott of the games — or even a hard boycott — to call attention to alleged abuses against Uyghurs, Tibetans, and residents of Hong Kong.
The Beijing Winter Olympics open on 4 February, 2022.
China says "political motives" underlie the boycott effort. The Chinese describe the detention camps in Xinjiang as vocational centers.
"China firmly rejects the politicisation of sports and opposes using human rights issues to interfere in other countries' internal affairs," foreign ministry spokesman Zhao Lijian said earlier this month. He said an effort at a boycott "is doomed to failure."
Rights groups have met with the IOC and have been told the Olympic body must stay politically "neutral." They have been told by the IOC that China has given "assurances" about human rights conditions.
Activists say the IOC has declined to make the documents public, which makes it impossible to know what has been promised and if China is living up to its pledge.
Mikaela Shiffrin, a two-time Olympic gold-medal skier, spelled out the dilemma for athletes in a recent interview on CNN.
"You certainly don't want to be put in the position of having to choose between human rights like morality versus being able to do your job, which on the other hand can bring light to some issues or can actually bring hope to the world at a very difficult time," she said.
- Associated Press with additional reporting