Latest from Marketing

Kiwibank makes biggest branding investment in a decade

The bank is looking to stay in tune with cultural changes across NZ.

Damien Venuto: How data became a dirty word – and how to fix it

The line between creepy and useful is incredibly thin.

Seven out of eight sunscreens fail Consumer NZ SPF testing

Only one brand lived up to its SPF50 label.

Three Waters, the $4m PR campaign and zero transparency

The adman's Three Waters strategy that the Government won't put a price on.

Sports supplements pulled for containing amphetamine-like stimulants

Consumer NZ is calling for tighter regulation of these products in New Zealand.

Paul Catmur: A lesson from the shambolic Vector website

Websites really need to put the customer first.

Opinion: The tragedy and opportunity of life in NZ's gilded cage

There are worse places to be trapped, writes FCB boss Sébastien Desclée.

M&M's unveils new 'progressive' characters

M&M's has unveiled a "progressive" overhaul of its iconic characters.

Paul Catmur: The worst career advice you can get

One of the most common pieces of advice we're given is also the worst.

FMA moves against Du Val Group on $20m fund

Financial Markets Authority is yet to announce any action against Du Val.

Ministry of Health email vendor latest tech firm sold offshore

Flurry of offshore sales continues.

Meat-free jerky: Kiwi entrepreneur's bold plan to offer carnivores an alternative

A Kiwi entrepreneur is pouring his international experience into a new venture.

Duncan Shand: Why CEOs don't trust marketers. And how to fix it

Marketing directors have the highest turnover of any leadership level position.

Paul Catmur: How Genghis Khan would've got the population vaccinated

Sometimes the message matters as much as what you're selling, writes Paul Catmur.

Top Kiwi ad agency poaches Google staffer to lead creative department

Ad agency DDB has filled the gap left by Damon Stapleton.

Opinion: Hitting 90% is 'a big hairy audacious goal' - can NZ do it?

An expert in loyalty marketing on what it will take to get NZ across the line.