For years, top-tier sport has been comfy viewing for couch potatoes. To watch it, you picked up your Sky remote.

Now, suddenly it's all-on, with Spark grabbing the Rugby World Cup and force-marching a chunk of middle New Zealand into streaming, then seizing domestic cricket rights too.

Spark Sport has had a few well-documented wobbles with the RWC, and slabs of rural New Zealand have been furious they simply don't have good enough broadband to view its content.

And Sky has gone all-out to ensure Spark won't get near any more major rugby, at least any time soon.

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