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Home / Sport / Racing

TAB signs 25-year partnership with international betting company Entain

Michael Guerin
By Michael Guerin
Racing Editor·NZ Herald·
27 Mar, 2023 04:39 AM4 mins to read

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A new era in New Zealand gambling is set to begin. Photo / File

A new era in New Zealand gambling is set to begin. Photo / File

International betting company Entain is set to take over the day-to-day operations of the New Zealand TAB in a 25-year deal.

Entain, which runs the Ladbrokes and Neds brands in Australia, has beaten out huge market rivals Sportsbet and Tabcorp to be the preferred partner for the New Zealand TAB, with the two organisations signing their strategic partnership agreement on Monday morning.

That agreement still has to be approved by Racing Minister Kieran McAnulty but that could happen as soon as this week provided the minister is happy with the terms of the deal.

One of McAnulty’s primary concerns, the retention of jobs in New Zealand, has been allayed with the Entain deal guaranteeing all 450 TAB employees jobs for at least two years.

The minister will also have to be satisfied the deal meets his requirements around the TAB meeting its obligations to the racing industry and sporting codes as well as winning punters being protected from being more restricted in placing bets.

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He will also need to be sure the deal meets harm minimisation (problem gambling) standards as well as the safeguards around money laundering legislation, both now key areas of betting agency governance.

But if all those requirements are met it will be a major surprise if the minister does not sign off on the deal and a new era in New Zealand gambling will begin.

The TAB has been left with little option but to seek a partnership with one of the overseas betting giants as its costs continue to rise, key customers are poached by offshore companies and the gambling marketplace changes so rapidly, with a huge move toward online betting.

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Those issues have seen returns to the racing industry and sporting bodies fall. Without a major partnership, with the technology, skills and investment that will provide, there were huge fears the trend of diminishing returns would continue.

While the exact numbers in the Entain deal remain confidential, the TAB says if signed it will guarantee at least $1 billion in returns to the New Zealand TAB in the first five years of the deal.

Other key factors and forecasts in the deal include:

• Significantly strengthening the financial position of TAB NZ by facilitating an upfront payment to racing and sports, in addition to an increase in future payments over time.

• An additional and significant upfront payment should geo-blocking legislation be enacted that prevents unlicensed offshore operators from providing wagering services in New Zealand.

• Over the 25-year arrangement, the proposed terms have the potential to deliver a total uplift in payments to racing and sports of $5b compared with what the TAB expects to deliver during that same period.

• Investment and uplift in TAB NZ’s harm minimisation and responsible gambling efforts.

One of the key sweeteners for the New Zealand racing industry will be a $10 million sponsorship of an enhanced racing carnival, with Entain subsidiaries Ladbrokes and Neds already having a proven track record for major race and racing club sponsorship in Australia.

Most importantly, the deal is not reliant on the geo-blocking of other overseas betting agencies even though the Department of Internal Affairs is still working on that.

Geo-blocking, effectively giving the new TAB/Entain business a potential monopoly on New Zealand racing and sports betting, would require legislative change, so wouldn’t come into effect before this year’s election and should be at least a year away.

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But that type of monopoly would greatly enhance the value of today’s deal and trigger that significant new payment from Entain as well as stop the poaching of New Zealand’s biggest punters and huge losses in turnover to overseas agencies who return far less to New Zealand racing and sport.

While racing codes bosses privy to the deal will be bound by non-disclosure agreements and therefore not able to reveal to racing industry participants what level of initial windfall the deal will bring, the Herald understands all three racing codes are highly supportive and the initial payouts could be within months.

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