The former Radio Sport producer has named his show 'The Bottomless Punt' and hopes he can find the sweet spot of high energy and information for punters.
"I like the idea of a racing show being entertaining and engaging first of all, if you have amazing information but you can't keep people listening to hear it, what's the point?" he questions.
For 'Boys Get Paid', this next step into live content shouldn't come as a surprise, the group has made a habit of biting off a decent challenge to conquer in the equine sector.
"We've enjoyed dabbling in content in recent years and have successfully managed to pull off events, syndicates & ownership with not a lot of resources," said one of the group's founding members Luke Kemeys.
"And to be completely honest, with any of the successful projects we have done, it's been a lot of figuring it out on the go, so we're happy to continue on that way this time around," he laughs.
As for whether the content is for everyone: "Obviously we can't perfectly service every racing enthusiast in New Zealand and we're okay with that ," Herman-Watt said.
"What has been extremely promising is the support we've already received from great and successful racing brands in sponsorship form, giving us the confidence we have the necessary backing to find success with this project."
Punters can tune in for the first weekend of broadcasts from this Saturday at 10am where 'The Bottomless Punt' will be previewing the Foxbridge Plate at Te Rapa.