COMMENT:

A day after the Japanese team were knocked out of a Rugby World Cup during which they had won the hearts and minds of nearly every oval-ball watching tragic on the planet, their Kiwi coach Jamie Joseph and all 31 members of their squad attended a media conference in Tokyo attended by Japanese media only.

That was because the international media here in Japan weren't alerted to the fact it was on; and that in a nutshell is one of the big challenges the Brave Blossoms have in capitalising on their incredible success over the past five weeks.

They

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