There hasn't been a worse example of style trumping substance than World Rugby's headline-grabbing move to make its respective World Cups gender neutral.

With one press release last month full of huge promises and grand statements, the governing body reckoned it put the women's World Cup on an equal footing with the men's.

But, as is so often the case when it comes to women's rugby, the promises are proving to be empty and the realisation is sinking in that a still heavy male executive has worked out they only need say they have occupied the moral high ground rather

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