NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Rugby / Rugby World Cup

Fake All Black Rugby World Cup gear for sale online

Neil Reid
By Neil Reid
Senior reporter·Herald on Sunday·
13 Jul, 2019 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Fake versions of the All Blacks' new-look playing jerseys for the Rugby World Cup - including intricate koru and fern motifs - are on sale online. Photo / Supplied

Fake versions of the All Blacks' new-look playing jerseys for the Rugby World Cup - including intricate koru and fern motifs - are on sale online. Photo / Supplied

Advertisement
Advertise with NZME.

Counterfeiters have wasted little time in offering up their own cheap versions of the All Blacks' new look for the Rugby World Cup in Japan.

Cheap knock-offs of the All Blacks' Rugby World Cup gear have appeared for sale online – just a week after the striking new look was revealed.

New Zealand Rugby and adidas launched the official new jerseys – which feature hand-drawn koru and fern patterns – to much fanfare on July 1.

But within a week of the release of the jerseys - which have a RRP of $150 for a looser fit fan's version and $200 for a replica of the actual playing version – cheap knock-offs have appeared for sale online in China.

Mufasa Sports is offering versions of both the home (black) and away (white) strips the All Blacks will wear at the upcoming Rugby World Cup in Japan, as well as the side's new blue-coloured training jersey.

Advertisement
Advertise with NZME.

Prices range from $37 for a single item, down to just $23 a jersey for wholesale lots of 54 or more. There is no shipping charge.

Mufasa Sports – which has its base listed as Guangdong, China, did not respond to an approach for comment from the Herald on Sunday.

Fake versions of the newly-released All Blacks' Rugby World Cup jersey are already for sale online. Photo / Supplied
Fake versions of the newly-released All Blacks' Rugby World Cup jersey are already for sale online. Photo / Supplied

While their offerings featured the fern and koru patterns across the jersey, the Rugby World Cup logo on the right chest and the years the All Blacks had won the tournament, they do not feature the silver fern on the left chest.

Advertisement
Advertise with NZME.

Another Chinese-based seller, Xiaochouya2, was also selling fully-tagged fake All Black Rugby World Cup replicas; with costs ranging from $34 for a single jersey down to $20 for bulk buys of 100 items or more.

It, too, did not respond to an approach for comment.

Discover more

Business

10 per cent of adidas products in Asia are 'fakes'

23 Mar 04:00 PM
Business

All Blacks, Warriors targeted by jersey rip-off

23 Mar 04:00 PM
Business

Fake AB jersey site taken down - but others appear

30 Mar 04:00 PM
Sport|rugby

The evolution of the All Blacks jersey

30 Jun 05:55 PM

And New Zealand Rugby or adidas also did not want to engage over the latest counterfeit offerings based on the popular-selling rugby replicas.

But earlier this year both spoke of their frustrations about cheap knock-off gear being sold online.

"It's important Kiwis recognise that by buying fake product they're not supporting their favourite team, quite the opposite," adidas' New Zealand country manager Quentin Bleakley told the Herald on Sunday.

"They're impacting the deals that help grow the sport."

NZ Rugby's lucrative deal with adidas – first signed in 1999 – is estimated to be worth at least $10 million annually.

Bleakley said at the time that adidas was "very familiar" with websites selling cheap All Black-branded fakes.

Advertisement
Advertise with NZME.

"There's a reason why it's cheap, the quality of the goods is always poor and leaves Kiwis ultimately disappointed."

Some of the fake All Black World Cup jerseys are missing the silver fern on the left chest. Photo / Supplied
Some of the fake All Black World Cup jerseys are missing the silver fern on the left chest. Photo / Supplied

NZ Rugby's chief commercial officer Richard Thomas said: "Sadly it's not a new behaviour to have unscrupulous operators trying to leverage our brand and those of our sponsor products to peddle their fake products."

Prior to a Herald on Sunday investigation earlier this year, adidas' chief executive Kasper Rorsted had gone public that 10 per cent of gear featuring his company's world-famous logo in Asia were most probably rip-offs. That included products being sold both in stores and online.

And Canadian lawyer David Lipkus – who has worked with top sports leagues in their crackdown against counterfeit gear – described the fight as like "whack-a-mole".

"Every time you take down 10 or 15 sites, another 100 or 200 crop up," he told the TSN Hockey website.

Within a week of adidas and NZ Rugby being alerted to various fake products being sold online from $38, the website offering them was taken down.

But just as quickly, several others appeared selling the same counterfeit gear but for just $20.

In the lead-up to the 2014 football World Cup in Brazil, a staggering seven million fake items - including team shirts - were seized by Chinese customs officials.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Rugby World Cup

New Zealand

Watch Live : Scott Robertson live with Jason Pine

New Zealand

'Never felt so alone': Foster lifts lid on battles with NZ Rugby bosses

17 Jun 05:00 PM
Premium
Black Ferns

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Rugby World Cup

Watch Live : Scott Robertson live with Jason Pine

Watch Live : Scott Robertson live with Jason Pine

Scott Robertson joins Jason Pine in the Newstalk ZB studio to talk all the big Rugby issues.

'Never felt so alone':  Foster lifts lid on battles with NZ Rugby bosses

'Never felt so alone': Foster lifts lid on battles with NZ Rugby bosses

17 Jun 05:00 PM
Premium
Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM
‘Major failures’: French oversight costs Rugby World Cup $57m

‘Major failures’: French oversight costs Rugby World Cup $57m

08 Apr 06:15 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP