NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Racing

Melbourne Cup 2021: Sportsbet's $5.6 million gamble backfires spectacularly

By Andrew McMurtry
news.com.au·
2 Nov, 2021 06:59 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Verry Elleegant, ridden by James McDonald, crosses the finish line to win the 2021 Melbourne Cup. Photo / AP

Verry Elleegant, ridden by James McDonald, crosses the finish line to win the 2021 Melbourne Cup. Photo / AP

Bookmakers across Australia did plenty of business today as Verry Elleegant took out the 2021 Melbourne Cup.

Verry Elleegant was among the top 10 favourites heading into the race but still a long way off the ridiculously short-priced Incentivise.

Earlier in the week, it was reported bookies were facing a A$50 million (NZ$52m) black hole if Incentivise won the race, having reached Phar Lap-esque odds before drifting slightly to $2.90 at race time as punters flocked to support him.

Sportsbet was convinced Incentivise would reach the post first after he stormed to victory in the Caulfield Cup last month. So a couple of weeks ago, the bookmaker delivered an early payout to punters backing the horse to win the Melbourne Cup, costing it $5.6m.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Verry Elleegant, ridden by James McDonald, crosses the finish line to win the 2021 Melbourne Cup. Photo / AP
Verry Elleegant, ridden by James McDonald, crosses the finish line to win the 2021 Melbourne Cup. Photo / AP

Sportsbet famously paid out early on Labor to win the 2019 federal election — only for Scott Morrison and his Liberal government to sweep to power.

But the $5.6m they coughed up ahead of time for Incentivise at the Melbourne Cup easily eclipsed the $1.3m paid out in the political market two years ago.

Incentivise couldn't manage the prestigious Caulfield Cup-Melbourne Cup double, running second behind Verry Elleegant, with Spanish Mission in third.

It means Sportsbet would have kept that $5.6m to itself, had it not decided to pay out early.

Advertisement
Advertise with NZME.

In all, Sportsbet paid out $50m on two horses alone — Incentivise and Verry Elleegant — as the eventual winner, who was well backed by punters, jumped out of the gates at odds of $18.

"The punters came for Incentivise, he started as one of the shortest-priced favourites in Melbourne Cup history, and we were all believers, but wow! What a performance by Verry Elleegant and what a result for punters," said Sportsbet's communications manager Rich Hummerston.

Jockey James McDonald celebrates his win at Flemington Racecourse. Photo / AAP
Jockey James McDonald celebrates his win at Flemington Racecourse. Photo / AAP

Punters bet big on race that stops a nation

As usual, money flooded in for the race that stops the nation.

Verry Elleegant, who is the reigning Australian Racehorse of the Year, was coming off a third-place finish in the Cox Plate and drifted out to as far as $20 before settling into $18.

Discover more

Racing

The inside story of Verry Elleegant's ride to the top

02 Nov 06:59 AM

TAB reported trainer Chris Waller's mare had received less than a third of the money that Incentivise had brought in. An hour before the race, Sportsbet said it had taken an $80,000 bet for Incentivise after a $20,000 bet earlier in the day.

TAB also recorded $65,000, $20,000 and $10,000 bets on the pre-race favourite at $2.80, bets of $17,500, $10,000 and $9000 bet at $2.90, and a $15,000 drop when Incentivise was paying $2.45.

But the win so many were expecting never eventuated.

One lucky punter put $5000 on the nose of Verry Elleegant at $16 — walking away with a cool $80,000.

But it was a sad old day for those who had money on the outsiders. One TAB punter put $27,500 over three bets on Ocean Billy for a chance to win $977,000 if the Kiwi horse claimed the win.

Only Ocean Billy finished dead last. Ouch.

Advertisement
Advertise with NZME.

One TAB customer is hoping Ocean Billy can get it done! They're set to pocket $977,000 if he takes out the @MelbourneCup following bets of:

$6,000 @ $41
$7,000 @ $34
$14,500 @ $34

The Kiwi raider is into $31 👀 pic.twitter.com/fTPZjgpc3S

— TAB (@tabcomau) November 2, 2021

TAB had taken bets of $10,420 at $24 on Miami Bound to place, which would have been for a $250,080 return, while another punter put $15,625 on Ocean Billy at $16 for a place and someone else put $14,705 on She's Ideel at $17 for a place.

They all left empty-handed.

Another person saw their shot at $249,960 go up in smoke after a $20,830 place bet on Selino, who finished eighth.

Melbourne Cup final results:

1st: 4-VERRY ELLEEGANT (NZ).
2nd: 2-INCENTIVISE.
3rd: 3-SPANISH MISSION (USA).
4th: 22-FLOATING ARTIST
5th: 6-THE CHOSEN ONE (NZ)
6th: 16-GRAND PROMENADE (GB)
7th: 7-DELPHI (IRE)
8th: 9-SELINO (GB)
9th: 21-TRALEE ROSE (NZ)
10th: 19-SHE'S IDEEL
11th: 1-TWILIGHT PAYMENT (IRE)
12th: 17-MIAMI BOUND (NZ)
13th: 23-GREAT HOUSE
14th: 24-SIR LUCAN (IRE)
15th: 5-EXPLOSIVE JACK (NZ)
16th: 14-MASTER OF WINE (GER)
17th: 15-PONDUS (GB)
18th: 13-CARIF
19th: 11-KNIGHTS ORDER (IRE)
20th: 12-PERSAN
21st: 18-PORT GUILLAUME (FRA)
22nd: 10-JOHNNY GET ANGRY (NZ)
23rd: 8-OCEAN BILLY (NZ)

Save

    Share this article

Latest from Racing

Racing

One Ascot ride multiplies into 10 for James McDonald

16 Jun 06:21 PM
Royals

'Quite incredible': Go Racing's thrilling journey to Royal Ascot

15 Jun 05:00 PM
Racing

War Machine wins in emotional tribute to late NZ racing figures

14 Jun 06:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Racing

One Ascot ride multiplies into 10 for James McDonald

One Ascot ride multiplies into 10 for James McDonald

16 Jun 06:21 PM

James McDonald will return to his favourite race meeting on Wednesday.

'Quite incredible': Go Racing's thrilling journey to Royal Ascot

'Quite incredible': Go Racing's thrilling journey to Royal Ascot

15 Jun 05:00 PM
War Machine wins in emotional tribute to late NZ racing figures

War Machine wins in emotional tribute to late NZ racing figures

14 Jun 06:00 PM
Waikato Steeplechase win caps chaotic day for Matthews

Waikato Steeplechase win caps chaotic day for Matthews

14 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP