It’s perhaps fortunate that the match is a dead rubber – with the All Whites already assured of top spot in group B – which may take the edge off the contest, though New Zealand will want to keep their standards high. But Samoa are doing well to be at this level, a product of a deliberate strategy – launched in 2021 – to unearth players from all around the world. The federation outsourced, engaging International Football Consultancy to find talent with Samoan heritage.
“They used all kind of methods,” said Ibrom. “Sometimes it is cold calling, social media, communities, football networks, data, contacting clubs in Australia, New Zealand, Hawaii, America, everywhere in Europe. We have found players that didn’t even know they were eligible.”
More than 200 players – across men’s and women’s football – were discovered – before a filtering process to identify the best.
“It’s exciting,” said Ibrom. “Your phone pings and you find a player. But everyone is doing this globally now.”
It has paid dividends. Nine players in the current squad came through that process. Most are based in New Zealand or Australia but there are outliers, including striker Pharrell Trainor – featuring in the under-19 Bundesliga – and midfielder Alex Malauulu – playing in the fourth tier of Argentine football.
“I saw a post from Tim Cahill, about his son playing for Samoa,” said Trainor. “I was like, I’m pretty sure my grandfather is full Samoan, so I thought, why not give that a go?”
The initiative was a big factor behind Samoa’s recent qualification for the Under-17 Women’s World Cup – a first for the nation in any Fifa tournament – while the senior men’s team have made notable progress.
“Now we are in a different phase,” said Ibrom. “With all due respect to Cook Islands, American Samoa and Tonga, we have jumped into that next phase, in the next tier and we need to work hard to establish ourselves.”
Michael Burgess has been a sports journalist since 2005, winning several national awards and covering Olympics, Fifa World Cups and America’s Cup campaigns. A football aficionado, Burgess will never forget the noise that greeted Rory Fallon’s goal against Bahrain in Wellington in 2009.