One of the referrals was an urgent request from a district council for a whānau living in extremely dire, cold campervans being used as emergency accommodation in the North Island.
The Kindness Collective were able to send blankets, pyjamas and hot water bottles in the afternoon to arrive the next day.
They have also heard of young people stealing from supermarkets to feed their siblings, and a family relying on free school lunches for the kids while living in a house below living conditions with no heating.
In another family, the only adult went to jail for shoplifting to provide basic needs for the children.
In response to these needs, the Kindness Collective has launched its PJ Project, which aims to provide 20,000 warm pyjamas to children across the country.
From May 1 to July 31, they are seeking donations to help supply winter essentials.
The organisation has also partnered with The Warehouse Group, allowing Kiwis to drop off pyjamas at any Warehouse store and participate in in-store fundraising throughout May.
For each $10 donation, a new set of warm pyjamas will be provided.
The organisation now provides weekly food boxes to eight NZ Police stations. Despite numerous meetings with government officials, including the Prime Minister and MPs, the Kindness Collective remains unfunded by the Government and relies solely on community support, businesses, and philanthropic funding.
Last year, the PJ Project provided over 14,500 pairs of pyjamas, and this year, with broader support, they hope to reach even more children in need.
Donations are able to be made to the Kindness Collective’s PJ Project at this link.