Deputy Prime Minister Winston Peters appeared on this evening's episode of The Project and, confronted about his comments regarding the sale of MediaWorks' TV business, said he is "seriously sorry".
At NZ First's annual convention in Christchurch on Saturday, Peters had some harsh words regarding MediaWorks' announcement and said "good riddance" to some of the staff.
However, today he apologised to the "husbands, wives and children" that make up the 520 jobs on the line with the sale of the company's TV arm.
The Deputy PM added that he would offer whatever help his party can give.
"Let me tell you right now, tonight, that we as a political party are not going to leave this scene and leave it like it is. If we can possibly help, we will," he said.