The Weekend Herald will have a new price from Saturday, August 11. This price change does not affect the price of the weekday editions of the Herald.
The cost of the Weekend Herald to subscribers will increase 30c to $1.50. Readers buying the Weekend Herald from retail outlets will pay $2,
up 50c from $1.50.
The Herald's practice of maintaining lower prices for six-day subscribers continues, Herald marketing director Pip Elliott said yesterday.
In fact, the new price will mean subscribers will benefit from an increased price differential over readers buying the Weekend Herald from retail outlets.
Six-days-a-week subscribers will pay $6 a week, a saving of $1 a week over readers buying from retail outlets.
New and existing subscribers for six or 12 months are eligible to win one of four Hewlett Packard Pavilion computers, each worth $3095.
The competition will begin on August 6 and will run until September 27.
This is in addition to the existing benefits for six-month subscribers, who receive an additional three weeks of free newspapers, and 12-month subscribers, who receive six weeks of free Heralds.
Existing paid-in-advance subscribers will not be affected by the price change until they renew their subscription.
For subscribers, this is the first price increase since the Weekend Herald started three years ago, Pip Elliott said.
The Weekend Herald has recently been reconfigured to include more content and colour, an improved layout, more editorial and news as well as the new Review section.
