Warehouse red roses cause red faces

The Red Shed is red-faced after the discovery that red roses it claims were locally grown came from Asia.

Buy NZ Made chairman Dalton Kelly said the latest Warehouse mail-out featured a front-page ad for fresh-cut red roses for Valentine's Day, complete with a "Kiwi Made" logo.

"Now we learn the roses were not grown in New Zealand, but imported from Asia," Mr Kelly said.

National Radio reported The Warehouse as saying the advertisement was a mistake.