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Home / New Zealand

Wairarapa meets upcycling challenge

By Erin Kavanagh-Hall, erin.kavanagh-hall@age.co.nz
Wairarapa Times-Age·
9 Jun, 2015 10:29 PM3 mins to read

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The Oversew Fashion Awards at Carterton Events Centre, Carterton. Supreme winner Paul Edgar Bird and model Sophie Johnson. His look won in the 9-2-5 corporate wear section. FILE PHOTO

The Oversew Fashion Awards at Carterton Events Centre, Carterton. Supreme winner Paul Edgar Bird and model Sophie Johnson. His look won in the 9-2-5 corporate wear section. FILE PHOTO

Masterton's Paul Edgar Bird has worked for some of the biggest names in contemporary New Zealand fashion -- but it is the clothes he's made from old jackets and business suits he's most proud of.

Mr Bird, 34, was a double-winner at the 2015 Oversew Fashion Awards in Carterton last month: scooping the overall Environmental Earthcare Excellence Award for his two upcycled creations, and winning in the 9-2-5 (corporate fashion) section.

This is Bird's second Oversew win; he won first prize in the Casual Colours (everyday wear) at last year's awards.

This year's show required contestants to design a contemporary outfit from old and dated garments, with Bird creating looks from a leather jacket and lace dress (for the Luxurious Leather and Lace category), and from a pinstripe skirt, blouse, men's shirt and dress pants.

He said he was 'grateful' for the recognition of his work -- particularly considering his work went up against contestants from the UK, France and the US.

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"It's scary putting your stuff on there on a stage, knowing people are judging you and can make any comments they like.

"But it feels validating to know people believe in my work."

After studying computer graphics at Waikato University, Bird did a pattern-making course in Auckland -- then getting a job doing patterns for streetwear label Illicit Clothing.

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Later, he worked as a pattern maker for Adrian Hailwood -- who has dressed Lorde -- a production manager for womenswear designer Miss Crabb, and sample cutter for Karen Walker.

Eventually, he returned to Masterton, where he makes mostly upcycled outfits for clients around his part-time retail job.

Mr Bird said he enjoys working with the higher quality fabrics of older clothes -- and was disillusioned with the "wastefulness" of the fashion industry.

"It's very disposable -- with the big companies, designers are told to do a poor job, so clothes will wear out faster and people will keep buying more.

"With upcycling, if you're working from a piece that's stood the test of time, it's going to go the distance."

Working with a pre-loved garment is also logistically challenging.

"You don't have the miles of extra fabric; it's just what's in front of you.

"It takes a bit of problem solving -- the old Kiwi number eight wire ingenuity."

For his Oversew creations, Mr Bird drew inspiration from his European and Maori heritage, making a corporate dress and jacket combination in contrasting black and white.

His other outfit was a leather cocktail dress with a dramatically plunging neckline.

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"It was pretty risque -- definitely pushed the boundaries a bit."

Now the Oversew Awards are done, Mr Bird is working towards selling his clothing online.

He hopes to stick to the upcycling ethos -- and dress people to fit their personality.

"It's a real buzz to see a person put on something you've made, and see their personality glow."

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