From a garage to a prime spot in Greytown, a women's clothing store is proving there is high demand for good, recycled clothing.
Anne Myers' store Her Up Wear sells top-end, pre-loved clothing and she says people want good clothing without breaking the bank.
Business has been so good, she has moved into a new space on Greytown's main street.
The store has been open for a week but Ms Myers has been running the business for almost two years - originally in a garage and then in a shared shop at the south of the town.
Ms Myers said she has a constant supply of clothing and shoes. The changing seasons didn't seem to matter, creating a steady flow of items, she said.
She said there was "no rhyme or reason" for when people started clearing out clothes. "There's a lot of women who make mistakes when they buy something, a lot of people end up with clothes they don't need."
This is where her store comes in handy - she sells people's impulse buys or unwanted clothes on their behalf.
If the clothing doesn't sell, the original owners get the clothing back or it goes to a charity shop.
Ms Myers said she tends to sell a lot of New Zealand designer clothing like Trelise Cooper, Zambesi and Minnie Cooper. And she said while there are many types of clothing stores in Greytown, her store fills a gap in the market.
"There's a lot of people who can't afford a $300 top, here you can get four tops for that."
Ms Myers' former job helping fit prostheses to breast cancer survivors helped spark the idea for the store. She said she was passionate about helping women feel confident.
"I noticed, at 40, women's confidence started to wane a bit."
As well as clothing, the store sells jewellery by local designers.
Ms Myers said the new location was great and she was able to create a space exactly how she wanted it.
Her next step for the store is to provide outdoor seating and an area for dogs.