Word spreads fast on social media. From breaking news to hilarious light-hearted content, the world reacts instantaneously.
But unfortunately for some, it means their social media blunders go viral.
And the internet is notorious for being ruthless at every moment possible.
These are a few of the most memorable social media fails of 2017.
1. McDonald's personally attacks Donald Trump on Twitter
Donald Trump controversially became President of the United States in January 2017. While he had a wealth of supporters, those opposed to Trump were some of the most vocal on social media.
McDonald's didn't mince its words, launching a scathing attack of Trump on Twitter.
The official McDonald's Twitter account came out calling him a "disgusting excuse for a President" and made fun of his personal appearance.
The tweet said: "@RealDonaldTrump You are actually a disgusting excuse for a President and we would love to have @BarackObama back, you also have tiny hands."
It's not known whether an employee accidentally published a tweet meant for their personal account or whether a social media manager was leaving their job in style.
McDonald's swiftly apologised for the tweet. Since then, Trump has returned to eating their food.
2. US Senator Ted Cruz 'liked' pornographic tweet from official account
It was a mistake, honestly! That's the explanation Ted Cruz gave.
The US Senator found himself in an awkward situation when he liked a pornographic video which could be viewed by all of his followers.
Catherine Frazier, Cruz's senior communications adviser, said "the offensive tweet posted on @tedcruz account earlier has been removed by staff and reported to Twitter".
But this added to confusion about what had happened, because the like was not a tweet and Frazier's statement implied that it was made by someone who should not have had access to Cruz's account.
3. Broadcasting Standards Authority member sends controversial Weinstein tweet
In October, new New Zealand Broadcast Standards Authority (BSA) member, Sean Plunket, was involved in controversy over a tweet he sent out regarding Harvey Weinstein.
Plunket seemed to imply in his tweet that he felt for Harvey Weinstein, the Hollywood producer currently involved in a scandal involving many women coming out claiming he's sexually harassed them.
Plunket, who's officially been in his recently new to his Government-appointed job, tweeted: "Anyone else feeling for Harvey Weinstein?".
The tweet quickly received a number of replies, including from several Kiwis outraged that the director of the BSA would either defend Weinstein or "troll" social media users by pretending to defend him.
Oops!
4. Dove's highly offensive ad deemed racist
Dove went viral on social media in October - and not in a good way.
The consumer product company published a Facebook ad appearing to show a black woman turning white after using Dove lotion.
The company apologised saying: "We missed the mark," referring to what many viewed to be the racist undertones of the commercial.
5. Trump's press secretary may have tweeted out own password - twice
Sean Spicer's short term as Donald Trump's press secretary was turbulent and extremely difficult. He covered up Trump's numerous errors and was even spotted hiding in the bushes after one gruelling press conference.
But it was his own blunder that provided comic gold for Twitter when he tweeted out a mysterious series of numbers and letters that looked like a password.
Hackers were fast at work trying to figure out the meaning of the message, but it turns out Spicer accidentally tweeted the code of a bitcoin address.
6. National MP mocked after traffic jam whinge
Northcote MP Jonathan Coleman was mocked on Twitter after he tweeted a complaint about cars being held up by work on a new cycle path in his street.
Coleman, who has criticised the cycle path as "over-engineered", posted a photo of stationary traffic at 9.08am with the comment: "Another morning of long queues out of Queen St, Northcote. Continuous roadworks here for over 2 years now."
Twitter users responded quickly. Radio NZ journalist Tim Watkin tweeted: "You should have a word with the local MP."
Someone with the Twitter handle @Amzatron tweeted: "Lololol! there is so much irony in a National Party minister complaining about roadworks. Maybe take it up with your boss @BillEnglishMP."
Ben Fraser wrote: "Won't it be great if the local MP was doing something about it? Maybe it's a 'road of national insignificance'?"
Others blamed Coleman for adding to the traffic jam by driving rather than taking public transport.
7. When Adidas congratulated Boston Marathon participants for 'surviving' the race
This fail boiled down to a simple, and probably innocent, but very poor choice of words.
After this year's Boston marathon, the Adidas tweeted out, "Congrats, you survived the Boston Marathon!"
The message comes just four years after the 2013 Boston Marathon bombing where three people died and 264 more were injured.
The company apologised and removed the tweet.
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