If you compare to the Christchurch earthquakes, you had Mayor Bob Parker acting as an almost non-stop communications centre. He excelled in getting the necessary information out there. Peter Withall seemed to do the same role at Pike River.
The Rena operation has not had one focal person for communications as far as I can tell. Different agencies and different ministers are involved. It would have been sensible to assign one person as the dedicated spokesperson, with dedicated staff.
But the area where I think there has been the biggest disconnect is that frustration from the local community who want to help clean up their beaches. Now the rulebook says this job should be left to trained professionals with safety gear and training. The oil itself can be a health hazard, but equally dangerous can be the contents of the scores of containers which are bursting open. The rulebook is designed to minimise risk to the public, and laudable in that regard.
But there comes a time where the rulebook should be treated as a guide, not a strait-jacket. I bet you up until the first Christchurch earthquake the Civil Defence rulebook said nothing about having 5,000+ students get involved in the clean up, but Sam Johnson and friends took the initiative and created the Student Volunteer Army which was arguably the brightest aspect to those earthquakes. The SVA has now become a model and part of future disaster planning.
Tauranga doesn't have as many students as Christchurch. I joked on radio that their army is likely to be the Grey Power Volunteer Army, but like the students of Christchurch they are citizens and residents wanting to do their bit to help their community. They don't want to leave it to the Army.
The challenge for the Government is to quickly find a way for all the good people of Tauranga and surrounds to play a part in recovering from the disaster. Telling people not to go to the beach is not going to work or go down well.
The Rena is a classic event that MacMillan was referring to. Governments can't stop events from occurring. But it is their response to such events that determine whether they get blown just slightly off course, or if they actually reverse direction.
*David Farrar is a centre-right blogger and affiliated with the National Party. A disclosure statement on his political views can be found here.