NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Budget 2024: Political Roundup of the no-frills Budget - Bryce Edwards

Bryce Edwards
By Bryce Edwards
Columnist·NZ Herald·
30 May, 2024 02:48 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Liam Dann breaks down the budget for you.
Bryce Edwards
Opinion by Bryce Edwards
Bryce Edwards is a lecturer in Politics at Victoria University
Learn more

Follow our live Budget Day coverage here.

Dr Bryce Edwards is Political Analyst in Residence, Director of the Democracy Project, School of Government, Victoria University of Wellington

OPINION

Today’s anti-government protests around the country will not be convinced by Nicola Willis’s budget. She has announced exactly what critics were expecting—a right-wing Budget containing tax cuts and further cuts to government programmes.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Yet the Budget is far from being the “neoliberal” or radical right-wing Budget that left-wing critics might have feared. Instead, it is positioned to win over the support of many working people, and it cleverly comes across as quite moderate.

Willis even begins her Budget speech in Parliament with some provocative claims about being the true supporters of working people. She says: “Fortunately, the parties in this coalition Government are the parties of the worker. We want working people to keep more of the money they earn.” This will have the Opposition parties choking and spluttering.

Yet, a lot of working people will indeed happily receive what Willis is delivering in terms of “tax relief”. She says that her complicated array of changes to the tax system will deliver tax cuts to 3.5 million New Zealanders, or 83 per cent. She states: “Working-age New Zealanders benefit on average by $32 a fortnight ($832 a year)”, and “A single person earning $55,000 a year will be better off by about $51 a fortnight.”

This is mainly being delivered by adjustments to personal income tax thresholds, which will increase. Tax credits will also be expanded.

Advertisement
Advertise with NZME.

The debate will now be whether this “tax relief” will be enough to really make a difference, especially for those struggling with the cost-of-living crisis.

Willis has also put a lot of emphasis on trying to refute the idea that she is delivering “tax cuts for the rich”. She says in her Budget speech: “I have occasionally heard people say that tax relief only benefits the well-off. That is not true of this tax package. Our changes to the in-work tax credit, and introduction of FamilyBoost, tilt the benefits of the tax package to low-to-middle income working families with children.”

There is also an attempt to sell this Budget as one for “the squeezed middle of New Zealand”, and Willis says she’s most concerned about “the shift-workers, the people working two jobs, the families making sacrifices for their kids.”

Te Pati Maori joint protest Rotorua. Photo / Andrew Warner
Te Pati Maori joint protest Rotorua. Photo / Andrew Warner

She also attempts to speak out to provincial and working New Zealand by essentially telling them not to listen to the Wellington media, commentators and vested interests: “On Budget Day, it’s easy to get caught up in the analysis, the commentary and the voices in the lobby. Actually, that’s not what this Budget is about.”

It’s a clever message, positioning her Budget and Government as “for the people”. This is the closest a New Zealand government has come to projecting a populist message.

In a sense, National can argue that their Budget isn’t any radical neoliberal rightwing Budget. After all, there’s much more spending on core welfare state services. They claim to be spending an extra $2.01b on the health budget and an additional $1.01b on education. Even school lunches have an expenditure of $478m.

Overall, there is an extra $3.2b in spending. That’s not austerity.

In fact, many on the political right will be disillusioned or disappointed with the 2024 Budget. After all, core crown spending is going up. Those on the right might allege that Willis’ Government is just as addicted to spending as the last.

But Willis justifies her relatively large spending by saying they are “weaning” the country off big spending. She says that her Government had the choice of trying to bring spending levels back to pre-Robertson levels but decided to take it slowly. In her Budget speech, she says, " The Government is not planning an aggressive fiscal consolidation. We are taking a deliberate, medium-term approach and will not overreact to movements.”

No frills Budget

The Government promised a Budget that was more about substance than style. In a sense, they’ve delivered few real surprises. Much of it is just a reannouncement of earlier spending decisions.

Advertisement
Advertise with NZME.

In terms of branding, the various Budget documents continue the “no frills” theme—the main publication is plain white. But other booklets are National/serious blue with a trim of NZF-black and Act-pink. Each press release has a blue-black-pink branding line.

Other parts of the Budget PR are focused on the message of being “no-nonsense”, with Willis and the various press releases talking repeatedly about “Delivery” and taking “decisive action”.

Of course, the usual spin and insignificant elements of the Budget get oversized attention. The tiny $24m already announced for Gumboot Friday mental health is celebrated again. And much attention goes to heralding a $49m increase for Te Matatini national festival to bring kaka haka to the regions.

Enough to assuage Māori protests?

Te Pati Māori will find much to condemn in the 2024 Budget. There has apparently been a $300m cut from Māori initiatives to reprioritise money into other areas. Shane Jones has justified this, saying that some of the problems the Government is dealing with in the Budget “need more than a brown dot approach”. Jones also talks about “Shifting from Co-governance to co-investment” in the Government’s approach to working with Māori.

In a stylistic sense, the Budget is undoubtedly presented as more culturally sensitive than others. There appears to be more te reo in the Government’s Budget speeches and media releases than ever.

And Nicola Willis has even worked into her Budget speech the exclamation: “Tihei mauri ora!” This won’t be enough to assuage any protesters – especially in her strong Kelburn accent – but for many, it will illustrate how this Government is carefully positioning itself and its Budget in a more sophisticated way than might have been expected.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

Napier's only surviving CBD pharmacy raided for third time in 10 weeks - again for perfumes

16 Jun 03:39 AM
New Zealand

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM
New Zealand

Pharmac makes funding U-turn over patches for menopause treatment

16 Jun 03:05 AM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Napier's only surviving CBD pharmacy raided for third time in 10 weeks - again for perfumes

Napier's only surviving CBD pharmacy raided for third time in 10 weeks - again for perfumes

16 Jun 03:39 AM

'I’m wondering if it’s worth carrying on here.'

Why Matariki has become one of NZ's most meaningful public holidays

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM
Pharmac makes funding U-turn over patches for menopause treatment

Pharmac makes funding U-turn over patches for menopause treatment

16 Jun 03:05 AM
'Eye-watering': Police say 18yo driver hit nearly 200km/h on Akl motorway

'Eye-watering': Police say 18yo driver hit nearly 200km/h on Akl motorway

16 Jun 02:59 AM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP