NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Political roundup: The 2015 Mediapocalypse

Bryce Edwards
By Bryce Edwards
Columnist·NZ Herald·
29 Dec, 2015 12:46 AM13 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Bryce Edwards
Opinion by Bryce Edwards
Bryce Edwards is a lecturer in Politics at Victoria University
Learn more
Putting John Key into a caged prison rape joke was one of the low points in the New Zealand media this year. But there were plenty of other low points for an industry that faced huge challenges and change during 2015.

Democracy is the poorer in 2015 due to a decline in the state of New Zealand's mainstream media. Of course the media has been suffering all sorts of woes in recent years - ranging from falling audiences to newsroom redundancies - but 2015 seemed particularly severe, leading to talk of the death of the mainstream media.

Mediaworks kills off quality TV

The biggest political media story of the year was the demise of Campbell Live, a controversy I covered in columns in April and May, which raised bigger questions about the state of the media - see: The politics of axing Campbell Live, The Revolution will not be televised and Who killed Campbell Live?

John Campbell finally talked about his axing in a Metro magazine interview with Simon Wilson, which is now online - see: After the fall.

Later in the year, another casualty occurred at Mediaworks, with the killing off of the current affairs show 3D, previously known as 3rd Degree. This was examined by Colin Peacock in TV3 current affairs show facing the axe. Peacock quotes NZ on Air chief executive Jane Wrightson saying: "Investigative journalism is fundamental to a strong democracy and national debate. It is becoming increasingly scarce in New Zealand due to the commercial pressures faced by broadcasters and the news media generally in a small country".

This month Rachel Smalley reflected on the axing of 3D, and was less pessimistic than some: "I don't think we're witnessing the death of current affairs - just the death of current affairs in its current broadcasting model, and at the moment we're going through a bit of a messy divorce" - see: 3D's axing not the death of current affairs TV.

But others were concerned about the direction the company bosses were taking TV3, and Jane Bowron worried what they might do with the upcoming revamp of their 6pm news. She advises the company to slow down: "TV3 needs to calm down, take stock and stop trying to reach a destination without knowing the name of its goal, like a train pulling into a station so fast it hasn't got a clue how it got there, where it's going to next, or if it will ever ride again" - see: The grim fairytale of MediaWorks gains traction.

Looking back on the year of Mediaworks changes, the Spinoff's Duncan Greive assessed the MediaWorks' strategy, spotting some positives in the company's performance, but saying ultimately "hard news has been decimated" - see: Swapping news for reality - looking back on a bad year for TV3. He concludes "the company's owners, Oaktree Capital, now possess a media company which is no longer anything like so valuable as it was."

Some journalists pointed the blame at the company CEO, and a boycott of Mark Weldon's wine company was urged - see: John Edens's MediaWorks staff urged to boycott CEO Mark Weldon's Central Otago wine.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

More decline and disruption

Every other media organisation faced some sort of significant decline or disruption in 2015. Newspapers continued to suffer print readership decline, with Richard Harman reporting on the latest statistics showing that "The number of copies of New Zealand daily newspapers sold over the past five years has plunged by 23%" - see: The Declining state of New Zealand newspapers.

Some of the newspaper audience was shifting online for news, as reported by Joshua Riddiford in Stuff and NZ Herald audiences continue to grow in Nielsen's latest online rankings.

The newspaper companies had to restructure to meet the changing media environment, with major changes at both Fairfax and the Herald. Major operational changes at the Herald and its allied companies were announced in October - see the Herald's NZME harnesses the power of one newsroom. And at virtually the same time, Mediaworks announced its new "Newshub" to launch in 2016 - see TV3's MediaWorks reveals new multi-platform news service.

Radio New Zealand changed its name to just RNZ. And it undertook major cost-saving cuts of $1m - see Pattrick Smellie's RNZ stalwart Hewitt Humphrey facing redundancy in broadcaster's latest restructure.

And at RadioLive, the last remaining business radio programme was cancelled - see Nick Grant's NBR picks up cancelled RadioLive business show , However the ten-year old show has shifted to NBR's own digital audio platform.

And when it comes to the parliamentary press gallery, there was a major loss with the retirement of the person I regarded as the leading columnist - see my Tributes to John Armstrong.

Introspection on the media

There was a huge amount of reflection and analysis of the changing media environment during the year. Perhaps the most pessimistic and critical was given last month by veteran current affairs producer Phil Wallington in his keynote speech to an audience of television workers - see: A TV Current Affairs Warhorse Describes The State Of It All.

About halfway through Wallington provides two explanations for why the media is no longer able to hold the powerful to account: 1) Shrinking newsroom budgets, and 2) The increasing power of political spin-doctors.
He also bemoans the career of journalists today who face a precarious existence on (mostly) low pay.

He explains that the industry is now also very narrow in terms of the backgrounds of the journalists: "Gone are the days when young people of very diverse backgrounds and often humble circumstances could seek a meaningful career in journalism. Now, it is too often a half-way house to a better paid job in PR or communications. This is not good for this country's democratic system. The main driver of a free society should be the ability for people to speak out. But now only a very few diverse and questioning voices are heard and the orthodox and heterodox views are shunned. They have been supplanted by a bland, mindless and consumer driven consensus."

More strong opinions about the demise of the media were put in a one-hour discussion ostensibly about Dirty Politics - watch Martyn Bradbury's 1 Yr on from Dirty Politics hosted by John Campbell with Nicky Hager, Fran O'Sullivan & Dita De Boni.

A much more optimistic view was put forward by RNZ CEO Paul Thompson in June - see: Disruption to media becomes the story. He tells the story of the evolution of the media through four eras, based on technological disruption. He suspects "we may be now entering a fourth media age - one characterised by the atomisation of news and its re-distribution by global content ecosystems, such as Apple and Facebook."

For Thompson "This is exciting as it potentially makes possible a new age of journalism in which the creators and curators of news and current affairs work collaboratively with the smartest and best-resourced companies in the world. The possibility of these new partnerships endorses the on-going vital importance and the appeal of journalism." See also Duncan Greive's "Think of Us as Yeast" - An Interview with Paul Thompson, Head of RNZ.

A group of organisations established the Civics and Media Project this year, which lead to a number of forums discussing the future of information - see Radio NZ's Will we have the information we need in 2030?. As part of this, you can also watch John Campbell in conversation with five students from intermediate schools in Auckland about their expectations for civil society in 2030 - see: John Campbell with intermediate students.

Similarly, towards the end of the year, Radio New Zealand hosted a panel discussion with journalists and academics about the future of quality media - you can read about this and listen to the 52-minute discussion here: The Shape of the Media.

But for the most comprehensive run down of developments in the media sector, especially around media company ownership, see Merja Myllylahti's annual JMAD New Zealand Media Ownership Report 2015. According to this, New Zealand's media companies are now concentrated in the hands of financial institutions.

The report is especially interesting in dealing with new corporate partnerships, alliances and new entries to market. For more on such partnerships, see Mediawatch's Media companies in the shadow of internet giants. It seems that the idea of "cartels" might become a positive term in the media industry.

Media bias and power

Criticisms of the media's performance and biases loomed large this year. These were reflected in earlier columns I wrote: Is the media turning on John Key?, Is the media biased? and White men in charge of the message?.

In terms of media criticisms and evaluations of politicians, David Farrar has published his 2nd biannual media opinion statistics. This exercise examines "the opinion of editorials and columnists at the two major media sites of Stuff and NZ Herald" and categorises to what extent they are favourable or unfavourable about the four biggest parties.

Farrar's figures suggest that the media may have turned against Labour in recent months. For example "Up until March, 74% of Herald columns and editorials on Labour were positive, but in the last six months only 25% have been."

In terms of the political media, Rodney Hide expressed his dissatisfaction, not with any bias, but that "Political reporting is now like a fixed wrestling match: ritualistic and predictable. We already know the questions. Worse, we already know the answers" - see his September NBR column, Ask dumb questions, get dumb answers.

Hide says "We yearn for something a little richer" about what is going on in politics, and he blames the market for not working rather than the media companies: "It's the market at work. It's what the average person wants that counts. And it isn't politics, policy or economics. We might yearn for something richer like Mozart but the country wants pop. It won't be long now and politics will be morphed into pure entertainment, a cross between X-Factor and MasterChef."

Political interviewing also came in for some criticism earlier this month, following on from a minister having a bad experience - see Sam Sachdeva's Peter Dunne called 'moron' after fiery interview with radio host.

This led Laura Walters to say: "It's important to put the hard questions to those in positions of power but when does a hard-nosed interview cross the line?" - see: There's a place for hard-nosed interviews but not aggression.

The use of "soft news" by politicians appears to be on the rise, or at least is being discussed more. Jacinda Ardern became renowned for using this vehicle. For example in November Ardern appeared in a multi-page spread in the Women's Weekly - see Kelly Bertrand's Jacinda's island paradise.

David Farrar reacted: "It is quite legitimate to do soft pieces as a way of connecting with voters on political issues. Many politicians do it.
But if you read the article, there isn't a single mention of a political issue. It is 100% about holidays in Niue (where her parents live and work). It could almost be a travel advertorial for Niue. So yes it is legitimate to do interviews and profiles with soft magazines, to connect to voters on issues. But is it legitimate when there is nothing at all about politics in there?" - see: Jacinda in Women's Weekly.

Ardern also took over from Phil Goff as the Sunday Star Times' Labour Party columnist. But the verdicts didn't seem too positive. After her first effort, up against Collins, the NBR's David Cohen panned it, saying "the competition will be stiff to see which of the two political contributors is the more hypnotically dull" - see: Duncan and the dame.

But Cohen also railed against the media publishing the propaganda of politicians: "I don't mean to be obtuse or a spoilsport but why are politicians on the public payroll using tax dollars to regularly promote their own brand without any kind of editorial intercession? I forget. They need to be given news space to flog airbrushed versions of themselves because - why again?"

Maori TV and the Establishment

Maori TV used to be seen as the saviour of quality political and current affairs programming, but its stocks have fallen significantly this year. Much of this has related to the controversy that arose from the Native Affairs programme carrying out investigative research into the finances of the Kohanga Reo National Trust Board.

A clampdown on Native Affairs appeared to be the outcome and in June the host of the programme, Mihingarangi Forbes, announced her decision to leave Maori TV, subsequently going to RNZ.

According to David Fisher: "The Native Affairs team's investigation into management and spending at the Kohanga Reo trust was considered by Maoridom's old guard as a disrespectful way to probe an establishment organisation led by matriarch Dame Iritana Tawhiwhirangi" - see: Star Maori TV broadcaster Mihingarangi Forbes quits.

In September Forbes appeared along with her former producer Annabelle Lee at a Wintec Press Club, and explained her departure - which was covered in a blog post by Stephen Stratford - see: Wintec Press Club: Mihi Forbes and Annabelle Lee.

Responding to this, Danyl Mclauchlan wrote: "What happened at Maori TV is one of the most clear-cut cases of establishment censorship imaginable. Journalists started asking uncomfortable questions; the establishment got angry and imposed a new leader on the organisation who shut everything down" - see: Maori TV and the mediapocalypse.

For other very good items on the fracas, see Dave Armstrong's It's not Maori TV 's job to be respectful and John Drinnan's Radio NZ seeks cure to ratings malaise.

There were other controversies at Maori TV this year. In March, the channel initially decided not to broadcast a haka performance which criticised the broadcaster - see Rosemary Rangitauira and Andrew Mcrae's Maori TV accused of censorship. For an interesting discussion of this, see Morgan Godfery's On the role of criticism: Te Matatini.

Alternative media

With the problems facing the mainstream media, are their alternatives that might arise and fill the growing gaps? Certainly the rise of The Spin-Off website (expanding beyond its initial focus on television, and appointing Toby Manhire as "political editor"), has been a highlight of the year.

Spin-off editor Duncan Greive has published all sorts of interesting pieces about media figures. See, for example, An Exit Interview with Simon Wilson, Editor of Metro 2010-2015, and "Kind of a Dimwit" - An Interview with Steve Braunias.

In the latter, Braunias gives both praise and condemnation to his former teacher Karl du Fresne, who responded with his blog post, Steve Braunias and the Auckland media priesthood.

There are plenty of other online resources full of important material about New Zealand society and politics - such as the brilliant Te Ara Encyclopaedia of New Zealand. Dave Armstrong has written a tribute to this, but laments the news that no significant resources are being provided by the Ministry of Culture and Heritage to keep the site updated - see: An online jewel that may become a relic.

The Scoop website has been through some big changes this year too, and in 2016 might be about to crystallise into something more important. According to Martyn Bradbury a new editor is about to take over - see: Max Rashbrooke tipped to take over Scoop. And the website ran one of the more interesting critiques of the mainstream media - see Alison McCulloch's Stop The Press.

Finally, there are alternatives to be found out in the blogosphere, and Martyn Bradbury has, in his own inimitable style, given his verdicts on how they've fared this year - see: The Daily Blog NZ Blogger Alignment Awards 2015.

Discover more

Opinion

Political roundup: The struggle for integrity

15 Dec 02:53 AM
New Zealand|politics

Nicky Hager house raid unlawful

17 Dec 02:58 AM
Opinion

Matt Nippert: Nicky Hager police raid ruling a win for journalism

18 Dec 06:23 AM
New Zealand|politics

Nicky Hager decision: Why you should care

17 Dec 04:30 PM
Save
    Share this article

Latest from New Zealand

New Zealand

'Really improve things': Early off-ramp opening for Pāpāmoa commuters

New Zealand

Nicola Willis on meeting with Fonterra chief executive

Watch
Christchurch

Burglar causes $750k worth of damage to Queenstown homes


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from New Zealand

'Really improve things': Early off-ramp opening for Pāpāmoa commuters
New Zealand

'Really improve things': Early off-ramp opening for Pāpāmoa commuters

Councillor Steve Morris says it will ease evening traffic bottlenecks.

23 Jul 02:28 AM
Nicola Willis on meeting with Fonterra chief executive
New Zealand

Nicola Willis on meeting with Fonterra chief executive

Watch
23 Jul 02:27 AM
Burglar causes $750k worth of damage to Queenstown homes
Christchurch

Burglar causes $750k worth of damage to Queenstown homes

23 Jul 02:26 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP