The 90% Project is an NZ Herald initiative that aims to reach all New Zealanders to get the word out about vaccination so we can save lives and restore freedoms. Video / NZ Herald
NZME has been named a finalist in a swag of categories in the International News Media Association awards.
NZME's The 90% Project, aimed at getting Kiwis vaccinated by last Christmas, has won special favour with the judges, appearing in a range of categories including best brand relations or community servicecampaign, and best brand awareness campaign.
New Zealand sits alongside India, United States, Austria, United Kingdom, Norway, Germany and Australia in leading the finalist list.
The Shot Bro vaccination bus outside Redhills shopping centre, Massey. Photo / Sylvie Whinray
Judging was held in February with 50 media experts from 24 countries. The experts whittled down the 333 finalists from 854 entries focused across 20 categories, including news brands, media platforms, subscriptions, advertising, data and insights, product, and newsrooms.
First-place winners, regional winners, and the global "Best in show" winner will be announced on June 9.
The 90% Project lit up on the Sky Tower as part of NZME's campaign to get the country vaccinated. Photo / Dean Purcell
NZME's Lighting Up The Sky Tower campaign was named as a best use of an event to build a news brand, The Big Fight – Joseph Parker v Junior Fa Special and Call to Arms stories were finalists in the best use of print category and NZME x FENZ – Escape Week was a finalist in the most creative use of advertising formats.
Three NZME campaigns - NZME x DairyNZ – River of Change, NZME x Waka Kotahi NZ Transport Agency - Ridden, and NZME x Tourism Australia – Think You Know Australia? Think Again - are all contenders for the Best multi-client channel advertising campaign award.
The NZ Herald's Karma Personalisation Engine was named as a finalist for the best use of data to drive a business result.
Stuff is also a finalist in a number of categories.
NZME celebrates New Zealand having 90 per cent of people fully vaccinated with a billboard. Photo / Alex Burton
Although pandemic coverage dominated the entries again this year, other key issues included health, climate change and reaching out to millennials via concerts, competitions, awards, tech, music and parenting.
