The starting point for a business can affect its culture and direction for years, and this couldn't be truer for Kiwi-owned nutrition company NuZest. When its people say that product quality is more important than profit, it's clear they mean it - and the origins of the business explain why.
Over the past three years, NuZest's Good Green Stuff and Clean Lean Protein have become some of New Zealand's most sought-after supplements. They are endorsed by high-profile sportspeople, media personalities and a swathe of health-conscious consumers who want to be sure of the quality and point of origin of the products they're putting in their bodies.
The NuZest story began in 2005 when company founder, Sydney based Kiwi Trevor Bolland, learned that his daughter Monique had been diagnosed with Multiple Sclerosis. Not satisfied with the bleak prognosis, they embarked upon a two-year international search consulting leading neurologists, naturopathic doctors and nutritionists. The experts' advice was simple: a healthy, balanced lifestyle and good nutrition were critical.
Trevor and Monique contacted Kiwi nutritionist and naturopath Cliff Harvey to help develop quality supplements to fill the nutritional gaps typically caused in Western diets by nutrient-deficient food, stressful lifestyles and poor eating habits.
They teamed with internationally renowned Dr Robert Verkerk PhD, founder and scientific director of the Alliance for Natural Health (Europe and USA), and Kira Sutherland, then head of Nutritional Medicine at NatureCare College, Sydney.
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The flagship Good Green Stuff is a complex 76-ingredient blend of nutrient-dense greens, fruits and vegetables combined with a potent mix of additional vitamins, minerals, antioxidants, probiotics and therapeutic herbs; it's designed to support everything from the digestive system to cognitive function - complete nutritional support.
It's much more than your daily multi and light years away from just greens. "It's simple to throw a pile of superfoods and mixed vitamins together and make it appear to cover all the bases," says Trevor.
"We wanted to ensure that our product had a scientific rationale to the final formula and careful research into the form of each ingredient; there were to be no compromises, to save a few dollars. We wanted people to feel the difference." NuZest's Clean Lean Protein is made from golden peas that are grown sustainably, processed, blended and packed in Europe to the highest standards. Containing up to 90% protein per serve, it's one of the best available sources of vegetable protein. Clean Lean Protein is alkaline, all-natural, low in allergens and, like Good Green Stuff, it's free from gluten, dairy, eggs, nuts, soy, GMOs and artificial flavours. A deep appreciation of the value of nutrition runs throughout the NuZest business, which is still essentially a family affair despite supporting an expanding international distribution.
Trevor and Monique run the international office and close friend and fellow Kiwi Geoff Ashenden and his daughter Claire head up NuZest New Zealand.
Visit shopgreen.co.nz to buy the NuZest deal.