Whether they admit it or not, all Kiwis belong to a tribe. They view other tribes with a mixture of suspicion, envy, amusement and derision, sometimes without even realising they're part of it. Jane Phare

1. uRAFs (Ultra-Rich And Famous)


2. Golden SODs (Spending Our Dosh)


3. iLOWs (I Live On Waiheke)

4. iSEGs (Intellectual Smug Eco-Gurus)

5. The laughing Pasifikas

6. MEMs (Making Ends Meet)

7. The blenders

8. FIMs (Fluent In Māori)

9. OSPs (Over Sharing Parents)

10. The Gym Nation