As Helen Clark and John Key can attest, the worst thing for a Leader of the Opposition is being ignored.

Jim Bolger operated as though Clark didn't exist, and when she became Prime Minister, she meted out the same punishment on John Key, rarely criticising him, let alone acknowledging him.

From Simon Bridges' perspective, he has had a splendid week.


In the general debate on Wednesday, Bridges was mentioned no fewer than 12 times by Transport Minister Phil Twyford and four times each by the other Labour speakers, except for Greg O'Connor.

He may have missed the briefing note