Kiwi racing driver and Hawke's Bay resident Greg Murphy says the answer to making the region's roads safer isn't reduced speed limits, but changing the region's driving culture.

Recent road safety data from the NZ Transport Agency (NZTA) suggested that speed limits on almost 90 per cent of the country's roads are too high and should be lowered - but Murphy has rubbished the claim.

He said Hawke's Bay was among many other regions that had "done a bad job" when it came to expectations of safe driving.

If there was one message that needed to be heard it was

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