Kiwifruit Strap
The kiwifruit industry has defied all odds after beating the scourge of Psa which wiped out Zespri's golden Hort 16A crop nearly a decade ago.

They were dark days, with growers losing their vines, orchards and money.

But today kiwifruit is the biggest horticulture export out of New Zealand and the sector is booming.

In the first of a series, Carmen Hall takes an in-depth look at the effects of Psa and new challenges which could threaten its remarkable almost-ruin to riches success story.

This is Bust to boom: Kiwifruit's amazing comeback.

New Zealand's multibillion-dollar kiwifruit industry has become a victim of its own success as it cracks new records after clawing back from the brink of Psa annihilation nearly 10 years ago.

The bounce-back and rapid growth have resulted in a government declaration of a kiwifruit labour shortage in the Bay of Plenty for the second year running.

The industry is scrambling to fill thousands of seasonal positions and forecasts show it will need 7000 more workers by 2027.

Gold kiwifruit, the darling of the local and national economy this year, will outstrip green kiwifruit volumes for the first time and