A kingfish caught off the New Zealand coast is so big, the angler had to bear-hug its stomach in order to hold it up for a picture.

Saltwater fishing company Screaming Reels shared the picture of the impressive haul on Facebook over the weekend and it's a sight to behold.

Instead of holding the kingfish by the tail and under its head, the monster was so big the angler has to hold it like a sack of potatoes in order to get a snap.

Daves fantastic Kingi, caught with a Daiwa Dogfight supplied by Screaming Reels. !!!!!Congratulation Dave!!!!๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ’ช๐Ÿ’ช๐Ÿ’ช

Posted by Screaming Reels on Saturday, 19 January 2019

Out of the 100 or so commenters, only a few dispute whether the fish is really that big or if the anglers are being cheeky with the camera.

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The length, weight and location where the kingfish isn't mentioned in the post.

Elsewhere, a 20.37kg kingfish was enough for first place in the Whanganui Manawatu Sea Fishing Tournament.

The comparison between the two fish is a reel eye-opener, the Screaming Reels fish caught by "Dave" putting the Whanganui catch to shame.