"Is it the fishing, the posing, the DJing, the pleased-with-himself grin, the apron, the 'first man' thing, the flourish of an 'e' in Clarke?
"... why does the 'first man of fishing' give me a little bit of acid reflux?," Cone wrote in her column.
It was the second retort for Gayford against Hill Cone.
A columnist for the Herald on Sunday, Gayford, hit back at Hill Cone on Twitter, comparing her to a "bottom-feeding fish" which featured on his show, Fish of the Day.
"And welcome back to NZ - lol. Here's some other bottom feeding fish who I'd never met which feature as breaking news this weds 8pm on Prime TV, FISH OF THE DAY. - in the stunning COROMANDEL," the tweet read.