A dairy owner was bashed with a baseball bat during an armed robbery in Hamilton this morning.

The two men, one armed with the bat, entered Choice Convenience, on the corner of Glenview Tce and Bruce Ave, at 6.30am and one hit the shopkeeper as his accomplice stole cigarettes.

Detective John Craig said the men then fled at speed in a silver vehicle.

The victim received injuries to his arm and was taken to Waikato Hospital.

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Craig is urging witnesses to contact police on (07) 858 6200 or Crimestoppers on 0800 555 111.