A person has died after falling from a cliff in the Auckland suburb of Mairangi Bay.

Emergency services responded to the incident around 4.50pm.

"Sadly the person died as a result of the fall," police said in a statement.

"Police cannot provide any further details at this stage, while next of kin notifications take place."

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Several police cars and at least two ambulances attended the incident. The Police Eagle Helicopter was also seen hovering in the area but has now left the scene.

A person at the scene said they saw ambulance officers walking around the cliff carrying a stretcher and a white sheet.

Part of the walkway between Campbell's Bay and Mairangi Bay has been blocked off.