Police have released another social experiment video, the second in their recruitment campaign series.

Last week a video of a young boy picking through a rubbish bin as real-life passers-by walked past went viral, with police saying they were hoping to recruit the kinds of people who would want to help the boy.

"In our second video scenario we see a man seemingly in pain and lying down on the pavement as people walk past," said police spokeswoman Karen Jones.

Read more:
Do you care enough to be a cop?


"The video is designed to challenge our perceptions - the man could be someone who has maybe had too much to drink, or he could be passed out due to a medical condition.

Do people ignore him and walk on past? Or do they stop to see if he is okay?"

Collapsed man - "Do you care enough to be a cop?"

What would you do?#icareenough

Posted by NZ Police Recruitment on Tuesday, March 29, 2016

Police hope the videos will inspire people to become police officers, especially those in ethnic minority communities.

Ms Jones said the first video exceeded expectations for the campaign, reaching more than three million Facebook feeds with more than 800,000 views and more than 30,000 likes, shares and comments.

"We set out to tell a compelling story about the special type of person who chooses to be a police officer, and at the same time reach out to like-minded people in the community to join us.

"We wanted to encourage conversations within our target group of 18 - 29 year olds and it's great to see that now happening on a number of online channels."

People who say they would have stopped were " just the kind of person NZ Police is looking for," Ms Jones said.

"We want to attract people who care and who want to make a positive difference."

NZ Police want to recruit 400 cops this year.

The recruitment campaign will mainly be promoted online and specifically aims to reach out to 18 - 29 year olds, and in particular Maori, Pasifika, Chinese, Indian, Latin American, African and Middle Eastern people to better represent the country's diverse communities.