New Zealand features in Isis' latest propaganda video.

A polished, four-minute video has surfaced online through Isis' media outlet, the Al Hayat Media Center.

The video, entitled "No respite" features a graphic of 60 flags - representing "The global coalition against the Islamic State" - and includes New Zealand.

Isis has put huge effort into its social media presence, with security officials believing it uses the power of the internet as a force multiplier to attract those to its cause who might otherwise not be drawn to violence.

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It produces a regular magazine, operates a slew of Twitter and other social media accounts and has dedicated teams producing highly stylised imagery intended to attract followers. The terrorist group relies on those vulnerable to its messaging to spread it through their own social media accounts.

The video is almost solely aimed at the United States, with New Zealand featuring only among a display grid of flags.

The video includes a heavy focus on suicide in the US military, although reports a death toll vastly inflated from official and independent figures.

The military suicide rate in the US has tripled between 2001 and 2013 - from 52 to 176 people who took their own lives. The Isis video claims 18 military personnel take their lives each day for a total of 6500 annually.

A spokesperson for the New Zealand security and intelligence community said "this sort of propaganda is not unusual. New Zealand, like all Western countries, remains alert to the dissemination of this kind of material."

Sites such as Facebook have responded to the increasing use of social media by groups like ISIS by developing firm policies.

"We work aggressively to ensure that we do not have terrorists or terror groups using the site, and we also remove any content that praises or supports terrorism," said a Facebook spokeswoman.

"We have a community of more than 1.5 billion people who are very good at letting us know when something is not right. We make it easy for them to flag content for us and they do. We have a global team responding to those reports around the clock, and we prioritize any safety-related reports for immediate review."

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'An Omen Of Things To Come'

Former CIA analyst Paul Buchanan, who runs an intelligence analysis consultancy called 36th Parallel Assessments, called the featuring of the New Zealand flag as "an omen of things to come".

"The moment we announced we were going to send troops into the training role we put ourselves on their radar scope. I'm not surprised at all we figure, even briefly. I think (authorities) have to take it seriously, as small as the reference is."

He said he believed New Zealand had to participate - but staying out of the fight would have meant the country was "significantly safer".

Dr Buchanan said he expected ISIS, which had harnessed the power of social media like no other terrorist group, would start singling out coalition countries for individual attention and that New Zealand would eventually be featured alone.

He said when New Zealand became a sole target then the risk here would escalate to a new level, because those "angry young men" who found its message appealing would be at a heightened risk of being radicalised.

Those who were disenfranchised from society, looking for a cause, were likely to find social media messages such as the video compelling.

He said those incited to violence had a huge number of opportunities to find targets in public places, where any attack would likely also be captured by social media and used as a propaganda tool in itself.

"Until it started with its social media campaign, it was limited to the Middle East."

He said social media allowed ISIS to become a "global" force and use the internet for recruitment, propaganda and "inciting violence in 'crusader countries', as the group referred to Western countries arrayed against it.

"The Islamic State's ability to radicalise people from the theatre of conflict - Al Qaeda could not do that."