NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Retail

Lobbyists urge action on shop prices

By Martin Johnston
Reporter·NZ Herald·
4 Jul, 2010 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A survey has found mark-ups of up to 500 per cent on fresh produce in supermarkets. Photo / Hawke's Bay Today

A survey has found mark-ups of up to 500 per cent on fresh produce in supermarkets. Photo / Hawke's Bay Today

An influential lobby group has supported looking into setting up a supermarket code of conduct to ensure food suppliers are treated fairly, after a survey found mark-ups of up to 500 per cent on fresh produce.

The Food and Grocery Council, which represents mainly food manufacturers, yesterday spoke out in
favour of investigating the concept - promoted by the Green Party in the wake of its survey - but only if the supermarket code set up in Britain in February proves successful.

"It's a model which is worth consideration," said council chief executive Katherine Rich, a former National MP. Green Party food spokeswoman Sue Kedgley said the survey found that supermarkets applied mark-ups of up to 500 per cent, although 100-200 per cent was the range mostly reported by growers.

The "opt-in" survey was completed by 75 growers who contacted the party after hearing about it.

Two-thirds mainly supplied produce to wholesalers and 15 per cent mainly to supermarkets - the rest supplying mainly both or other outlets.

"Our survey suggests that unfair pricing practices on the part of some supermarkets are decimating many fruit and vegetable growers and putting their industry at risk," Ms Kedgley said.

Over-priced produce meant many people couldn't afford to buy enough. "The Government must address the huge power imbalance between two giant supermarket chains and the small-to-medium size growers that are the backbone of our horticultural industry.

"There is a supermarket code of conduct and ombudsman in the UK to ensure growers and consumers are treated fairly, and it is clear we urgently need one here." Mrs Rich said relationships between supermarkets' top executives and their food suppliers were generally good, "but further down the hierarchy there will be sometimes isolated incidents of bad behaviour".

"For example, individual store owners might de-list certain products, ban promotions and take steps which in a fair business environment are unacceptable."

Consumer Affairs Minister and Act MP Heather Roy said the survey was unscientific and the sample too small to reach statistical significance.

She said consumers had a wide range of choice to buy produce other than at supermarkets.

"The Government isn't about to start dictating to retailers what their profit margins should be."

Horticulture New Zealand chief executive Peter Silcock said: "There is real concern about the power of buyers generally and what impact that is having on grower returns."

Tony Carter, managing director of Foodstuffs group, which includes Pak 'n Save, said it was not correct that supermarkets in the group marked up produce by 100 to 500 per cent. He would not reveal the margins, which were commercially sensitive.

A spokeswoman for the Progressive Enterprises supermarket chain, which includes Foodtown, said last night that she could not comment on the survey as she had not seen it.

THE FINDINGS

* Fruit and vegetable growers said supermarkets sold produce mostly for 100 per cent-200 per cent more than what they paid for them.
* 18 per cent of growers said prices "often" only just met, or fell short, of production costs.
* 23 per cent said they only "occasionally" made a profit.
- Source: Green Party survey

Discover more

Opinion

Does NZ need a supermarket code of conduct to monitor profit margins?

04 Jul 10:08 PM
Opinion

<i>Editorial:</i> Supermarket conduct code makes sense

05 Jul 03:59 PM
New Zealand

Supermarket fruit and vege section unhealthy option for your wallet

05 Jul 04:00 PM
Lifestyle

Low times on High St

07 Jul 04:00 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Retail

Retail

‘We absolutely got this wrong and we're sorry’: The Warehouse responds to ad criticism

02 Jul 05:06 AM
Property

Ikea opening ‘around Christmas trading period’, plans for traffic mitigation at Sylvia Park

01 Jul 10:57 PM
Premium
Property

Surf park developers win fast-track referral for 400+ homes

01 Jul 09:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Retail

‘We absolutely got this wrong and we're sorry’: The Warehouse responds to ad criticism

‘We absolutely got this wrong and we're sorry’: The Warehouse responds to ad criticism

02 Jul 05:06 AM

The Advertising Standards Authority ruled the advert could cause 'serious offence'.

Ikea opening ‘around Christmas trading period’, plans for traffic mitigation at Sylvia Park

Ikea opening ‘around Christmas trading period’, plans for traffic mitigation at Sylvia Park

01 Jul 10:57 PM
Premium
Surf park developers win fast-track referral for 400+ homes

Surf park developers win fast-track referral for 400+ homes

01 Jul 09:00 PM
The Warehouse downgrades earnings forecast to include a worst-case $5m loss

The Warehouse downgrades earnings forecast to include a worst-case $5m loss

30 Jun 09:41 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP