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MONDAY's child: How Jaimee Lupton sold 22,000 bottles of shampoo in a week

Jane Phare

Jane Phare is a senior business reporter for the New Zealand Herald

Jane Phare talks to Jaimee Lupton, co-founder of MONDAY Haircare, to find out how she sold 22,000 bottles of a new shampoo in a week during lockdown.

Covid-19 nearly caused the long-planned launch of MONDAY Haircare to become horribly unstuck. Instead, it set off a perfect lockdown storm, helping to offload product at an astonishing rate.

MONDAY co-founder Jaimee Lupton, 28, had