Outside, Lotus calls it a fine balance of beauty and the beast, saying the drop-top adds new style to the Exige's already muscular contours.
The Exige S Roadster is just one variant in Lotus' planned new range of six models over the next few years, including a replacement for the celebrated Esprit, a new Elise and a four-door coupe to rival the Porsche Panamera and Aston Martin Rapide.
Lotus will cancel contracts with its existing global sales network in July, part of a plan to overhaul the entire company within the next five years.
It is expected to announce its new dealer network later this year. Lotus wants to move upmarket, targeting brands such as Aston Martin, Porsche, Lamborghini and Ferrari.
Lotus boss Dany Bahar, who has been head of the company since leaving Ferrari in October 2009, said: "Our new range will be world class, innovative, pioneering and green. They will be efficient with respect to the environment. And in terms of social acceptance.
"We will continue to follow performance through lightweight, but that doesn't mean that our cars must weigh less than 1000kg. It means they are the lightest in their class. That is what performance through lightweight means to us."
Lotus will challenge Ferrari for high-revving supercar honours when it unveils its home-grown 4.8-litre V8 engine in the new Esprit.
The engine has been bench-tested at Lotus' headquarters in Hethel, Norfolk, where it delivered 425kW at around 9000rpm and 540Nm at upwards of 3000rpm.
But Lotus' chief technical officer Wolf Zimmermann has hinted that it can deliver about 470kW at 9400rpm and around 575Nm between 5500 and 6000rpm.
Such output would give Lotus bragging rights over Ferrari's 4.5-litre V8, which revs to a maximum 9000rpm in the 458 Italia coupe and Spider convertible.
Zimmerman is excited about the V8's potential. "It is a simple design that I believe will be the best high-performance production V8 on the market," he said.