Massey University Professor Malcolm Wright said low-price purchases were often driven by emotion and the new look was likely to boost sales.
"Consumers are prone to be 'nudged' by very small things," he said. "If you saw a name that meant something to you, you may well buy it instead of the can of L&P."
Wright said he would be interested to see how long the novelty lasted. Twenty million personalised cans and bottles were to be made over the four-month New Zealand campaign, which was piloted in Australia last year.
Coca-Cola's marketers said they expected a lot of activity on social media, as people "shared" the product when they came across their names.
One name absent from the campaign was "Natasha". Earlier this month, a coroner delayed his report on the death of Invercargill 30-year-old Natasha Harris, whose husband blamed Coca-Cola for her death.
Harris drank around 10 litres of coke a day before her 2010 death from cardiac arrest. The coroner's report into the cause of death was delayed to allow Coca-Cola's lawyers to submit more evidence.