Invivo Wines have released their latest ad, a winemaking video featuring Graham Norton.
Norton, who has a small share in the Te Kauwhata winery, can be seen blending wines solo while Invivo co-founders Rob Cameron and Tim Lightbourne are fast asleep in the background.
The "Eyes Wide Shut" video, released on Invivo Wines' Facebook page yesterday, is a teaser for Norton's upcoming 2017 vintage.
The UK comedian has been a brand ambassador for the Waikato winery since 2011 and for the past couple of years has chosen the final blend for his own vintage - Graham Norton's Own Sauvignon Blanc by Invivo.
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In the lighthearted five-minute video winemaker Cameron and marketer Lightbourne are asleep, jet-lagged from a flight to London, while Norton blends the wines.
A series of bloopers show at the end.
Invivo, which sources its grapes from across the country, has been supplying The Graham Norton Show and its weekly celebrity interviews, since they first sent a case to Norton six years ago.
After that Norton stomped on some Marlborough sauvignon blanc grapes on stage in 2014 and bought a share in the company which was born in 2008.
The company is known for attracting top quality celebrity endorsements with former America's Next Top Model judge Nigel Barker a "glambassador" for the wines.
The latest video is expected to drum up plenty of interest in Norton and Invivo's latest offering.