NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand / Politics

Election 2020: NZ Herald-Kantar poll reveals what Kiwis think needs to happen to house prices

By Jason Walls & Ben Leahy
NZ Herald·
13 Oct, 2020 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

OneRoof's Need to Know series with Frances Cook looks at how first home buyers can play to their strengths.
Vote2020

Auckland's median house price jumped to a record $955,000 in September, while national prices hit a new high of $685,000, according to latest data. A new poll reveals what Kiwis think should happen to prices.

Do house prices need to rise, fall or stay the same? That's the question Herald readers were asked and the results may at first seem surprising.

That's because just 6 per cent of Kiwis in the latest NZ Herald-Kantar Vote 2020 poll said house prices needed to rise.

By contrast, 52 per cent said prices needed to fall and 35 per cent said prices needed to stay about the same.

Advertisement
Advertise with NZME.

Undoubtedly, most people buy homes with the hope their property's value increases in time.

Yet - with house prices having boomed for the better part of two decades and now hitting a record high in September - perhaps those polled were thinking about sustainable growth or what was fair for future generations, Real Estate Institute chief executive Bindi Norwell said.

They might also be distinguishing between what they "wanted" and what they thought New Zealand "needed", she said.

Home ownership update3
Home ownership update3

"We don't need a place where first home buyers think that getting on the property ladder is unachievable," she said.

Advertisement
Advertise with NZME.

Her comments came as home ownership rates have plummeted to new lows at the same time that cheaper home loans were helping push house prices to new heights.

Auckland's median house price jumped to a record $955,000 in September, while national prices hit a new high of $685,000, yesterday's Real Estate Institute data showed.

Discover more

New Zealand|politics

NZ First lays out plan for 'dynamic and sustainable' future for agriculture

12 Oct 01:24 AM
New Zealand|politics

Election 2020: Judith Collins and her 'chocolate biscuits' message

12 Oct 03:53 AM
New Zealand

Bio-threats pose growing risk for NZ - report

12 Oct 01:58 AM
New Zealand|politics

'Damning results': Where NZ's political parties stand on gender equity

12 Oct 02:47 AM

Sales volumes also leapt, with more homes selling last month than in any other September in the last 14 years.

Property pundits had earlier tipped prices to this year take their first significant fall in a decade due to the Covid-19 pandemic plunging the world economy into recession.

Kiwis have their say on the perennial debate about what should happen to house prices. Photo / File
Kiwis have their say on the perennial debate about what should happen to house prices. Photo / File

Instead, Auckland's former record median house price - which had remained fixed at $900,000 for three years running - was finally broken in March, the same month the country went into Covid-19 lockdown.

Prices had since remained higher than $900,000 in every month that followed, Real Estate Institute data showed.

Unsurprisingly, younger Kiwis surveyed in the NZ Herald-Kantar poll were the most keen for prices to fall.

Seventy per cent of those aged between 18-29 years said house prices needed to fall.

Advertisement
Advertise with NZME.

Many other Kiwis - on the otherhand - thought prices should instead hold at current levels.

Overall, 35 per cent of those polled said prices needed to hold at current levels.

Among those earning incomes of $100,000 or above - who were also more likely to already be home owners - 45 per cent said prices needed to hold steady and 8 per cent said prices needed to rise.

Surprisingly, 37 per cent of the higher earners said prices needed to fall, despite any price falls presumably coming at a cost to the poll respondents' personal wealth.

Similarly, among those aged 60 or above, just 4 per cent said prices needed to rise, while 9 per cent of those aged 50-59 said prices needed to rise.

By contrast, 46 per cent of those surveyed in both these older age groups said prices needed to fall.

Owen Vaughan, editor of property website OneRoof, said it was understandable why 35 per cent of those surveyed - and about 40 per cent of those aged above 40 - thought house prices needed to hold at about current levels.

"The idea that house prices could fall would be worrying for those on the property ladder," he said.

"They won't want to see erosion in price of their biggest asset."

But trying to pinpoint why so many Kiwis of all age and income brackets thought prices needed to fall was harder to understand, he said.

Real Estate Institute's Norwell said perhaps Kiwis believed steady price growth was healthier than a booming market that was too fast-paced and could cause instability.

Or perhaps poll respondents, who already owned homes, were thinking of their sons and daughters and didn't want them to miss out on the opportunity to own homes in the future.

"Unaffordability in this country is going up. People are worried that house price growth is outpacing wage growth," Norwell said.

"That is not a long-term sustainable approach for the country because we want the younger generation to continue to invest in property."

In previous elections, housing was one of the main pillars of both major parties' election policy platforms.

This election, however, it had taken a backseat to the likes of Covid-19 and New Zealand's economic recovery.

But the issue had come up on the campaign trail – notably during the second leaders' debate.

Labour leader Jacinda Ardern and National's leader Judith Collins were both asked if they wanted house prices to rise or fall.

"I don't want them to keep escalating, it's not sustainable," Ardern said.

Collins appeared to broadly agree.

"In some cases they're going to have to go down, but you don't want to have people who have borrowed up to the hilt to buy a house suddenly having negative equity," she said.

The poll of 1000 people was taken from Wednesday, October 7 to Saturday, October 10. The margin of error is 3.1 per cent.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Politics

Politics

$600m in Government funding to go to rail services

Politics

Govt to spend $600m on ‘critical’ rail upgrades

19 May 07:30 PM
Premium
Tax

'Not an unattractive idea': PM on tax support for firms with high capital expenditure

19 May 07:00 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

$600m in Government funding to go to rail services

$600m in Government funding to go to rail services

Rail Minister Winston Peters and Chris Bishop detail how more than $600m in Government funding will help upgrade the country's rail services. Video / Mark Mitchell

Govt to spend $600m on ‘critical’ rail upgrades

Govt to spend $600m on ‘critical’ rail upgrades

19 May 07:30 PM
Premium
'Not an unattractive idea': PM on tax support for firms with high capital expenditure

'Not an unattractive idea': PM on tax support for firms with high capital expenditure

19 May 07:00 PM
Premium
Te Pāti Māori voices in Parliament on Budget Day in doubt after compromise talks fail

Te Pāti Māori voices in Parliament on Budget Day in doubt after compromise talks fail

19 May 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP