NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Country Calendar's Lake Hawea Station episode criticised online

The Country
29 Jun, 2022 07:08 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Country Calendar episode about Geoff and Justine Ross' Lake Hawea Station has come under criticism online. Video / TVNZ

The latest Country Calendar episode about Australasia's first certified carbon zero farm has come under some intense online criticism.

Sunday's episode of Hyundai Country Calendar featured Lake Hawea Station, run by Kiwi entrepreneurs Geoff and Justine Ross.

The couple went back to their rural roots in 2019, buying the 6500ha high country station and converting it into a carbon zero certified farm, where they now run 10,000 merino sheep.

The Rosses are the founders of the hugely successful 42 Below vodka company and, on the show, Justine described them as "natural disrupters".

However, their "disruption" in the shearing shed and promotion of regenerative agriculture has ruffled a few feathers in the rural community.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The backlash has been so fierce the iconic show was compelled to address it on its Facebook page.

"We've had a huge response to the show about carbon reduction and animal welfare at Lake Hawea Station. And although it was our highest-rating episode of the year, most of your comments are negative!" the post began.

A lot of criticism was aimed at the changes in the shearing shed, where the focus had moved from the shearers to the sheep.

Advertisement
Advertise with NZME.

The shearing board was painted white, to show up any blood, and mattresses had been placed at the bottom of the porthole chutes to protect the sheep on their way out of the shed after shearing.

The shearers' usual preference for rock anthems has been replaced with classical music to calm the animals and a scorecard for shearers' performance was judged on the experience of the sheep, as opposed to the traditional tally.

During the episode, Geoff Ross said the decisions were made to appease and educate overseas consumers who believe shearing is harmful to sheep.

New Zealand viewers weren't impressed, calling the decisions "woke," and "PC BS".

Discover more

Business

Steven Joyce: Three Waters a tipping point for disillusioned provincial NZ

24 Jun 05:00 PM
New Zealand

Heavy snow watches in place for areas of Southland

27 Jun 05:46 AM
New Zealand

Influx of winter illness with second Covid-19 wave on the horizon

28 Jun 05:00 PM
Economy

Economy's storm clouds: How your region is feeling

29 Jun 05:28 AM

One commenter claimed it was "very obvious that the Government money has infected TVNZ".

A spokesperson for TVNZ said the broadcaster was state-owned but commercially funded and operated independently.

The shearing regime faced fierce criticism as well, saying scorecards for shearers were "crapola" and that they should be allowed to pick their own music "even though a lot of it is rubbish".

The show also came under fire for presenting an unrealistic version of farming in New Zealand, as not all Kiwis enjoy the same financial situation as the couple.

"Not everyone can sell a vodka company for millions and then buy a farm to try [to] promote their fantasy ideas," one comment read.

Geoff and Justine Ross on Lake Hawea Station. Photo / Supplied
Geoff and Justine Ross on Lake Hawea Station. Photo / Supplied

Someone else called for "real farming" to be depicted, asking for "real people with real mortgages and real challenges".

Advertisement
Advertise with NZME.

Not all the feedback was negative, with some supporting the couple's environmental efforts and chastising those who complained.

"Unbelievable how many nasty comments there [are] over this episode. You should all be ashamed. Absolute keyboard warriors."

One commentator couldn't understand what all the fuss was about, saying they thought the programme was "fantastic" and had watched it more than once.

"Well done to their conservation measures and thinking outside the box!" they praised the couple.

The couple sold their alcohol brand 42 Below to Bacardi in 2006 for hundreds of millions. They also own companies Ecoya and Trilogy.

Their farm, spanning 6500ha of South Island high country, has over 10,000 merino sheep and, according to their website, aims to "conserve and restore biodiversity and introduce regenerative farming practices."

Advertisement
Advertise with NZME.

Whatever the tone of the feedback, Country Calendar said it had helped to make Lake Hawea Station's entry the highest rating episode of the year so far - perhaps just not in the way it intended.

Geoff Ross could not be reached for comment.

Save

    Share this article

Latest from New Zealand

New Zealand

Lotto Powerball jackpots to $10m, two winners split $1m

05 Jul 09:16 AM
New Zealand

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

05 Jul 08:41 AM
Auckland

Person seriously injured falling from vehicle in Pokeno crash

05 Jul 08:16 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Lotto Powerball jackpots to $10m, two winners split $1m

Lotto Powerball jackpots to $10m, two winners split $1m

05 Jul 09:16 AM

The winning tickets were sold in Auckland and on MyLotto to a Waikato player.

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

05 Jul 08:41 AM
Person seriously injured falling from vehicle in Pokeno crash

Person seriously injured falling from vehicle in Pokeno crash

05 Jul 08:16 AM
'Very sad and tragic': Baby found critically hurt at house dies, homicide probe launched

'Very sad and tragic': Baby found critically hurt at house dies, homicide probe launched

05 Jul 06:33 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP