NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

One mother's business venture to help normalise the conversation around periods

By Zoe Holland
Social Media and Trending reporter, NZ Herald·NZ Herald·
25 Oct, 2020 01:22 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

With OhFlo gift boxes she hopes to help girls become comfortable when talking about periods. Photo / Supplied

With OhFlo gift boxes she hopes to help girls become comfortable when talking about periods. Photo / Supplied

When young girls experience their period for the first time, they may feel frightened and embarrassed.

However, mother Emily Gardiner says it is a time in a young girl's life which should be celebrated.

She is so passionate about empowering young girls she has created a business called OhFlo.

Gardiner is a mother of three, one son and two girls who are just 10 months apart, and said her two daughters experienced their first period not long after each other.

Her youngest daughter got her period first, while she was still at primary and Gardiner told the Herald that because of her period, her daughter did not want to go to school.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
OhFlo boxes include sweets hygiene and sanitary products. Photo / Supplied
OhFlo boxes include sweets hygiene and sanitary products. Photo / Supplied

She mentions that her daughter was not educated at the time as she was in primary and felt embarrassed.

"She didn't want to go to school because there was one bathroom that had a sanitary bin and if you used that bathroom then everyone sort of knew."

Gardiner says at the time of her first period she was very young and was so embarrassed she did not want to tell her mother

Advertisement
Advertise with NZME.

Emily says she got the business idea earlier in the year as her daughters experienced their first periods around the same time.

To celebrate with her daughters, Gardiner created a gift box which she says she filled with "lots of goodies".

"I was like really happy about it, I wanted to celebrate it but it's not something we can easily talk about."

Gardiner said she wanted her two daughters to feel loved during this often scary time for young girls.

"I just wanted to give them the love and support that I wish that I had got when I got my period for the first time and I just realised that there's not really anything out there that supports young women through that time in their life."

Emily Gardiner is a mother of three, she has two girls and a younger son. Photo / Supplied
Emily Gardiner is a mother of three, she has two girls and a younger son. Photo / Supplied

Although disruptions caused by Covid-19 put her business idea to the "back burner" a few days ago Gardiner shared her business on a Facebook group called Chooice.

Chooice is a Facebook group where small New Zealand businesses can share their products and business ventures to the public.

She said she received a lot of support and feedback from people suggesting to include sustainable menstrual products such as reusable pads and moon cups.

In an OhFlo gift box, recipients receive sanitary products, sweets, skincare and a lot more goodies.

Although most women go through menstruation, Gardiner told the Herald she believes there is some stigma around talking about periods.

Advertisement
Advertise with NZME.

Although she does acknowledge some cultures view it as a sacred thing which some women wish to keep private.

However, she hopes these boxes will help young girls talk about periods and feel conformable with it.

"I hope it creates a talking point. I hope it makes girls feel more comfortable about themselves, knowing that you're not alone; every woman goes through this at some stage in their life."

Gardiner has also created smaller gift boxes which she has left in public toilets in hopes that it will reach girls in need.

She has many aspirations for the future of OhFlo, including gifting OhFlo boxes to high schools.

Save

    Share this article

Latest from Lifestyle

New Zealand

NZ actress accuses Australian policeman of using CCTV to spy on her

06 Jul 12:48 AM
Premium
Lifestyle

Weighted vests trend: Fitness experts weigh in on benefits and myths

05 Jul 11:00 PM
New Zealand

Noel Edmonds to marry again: British TV star proposes in hot tub in NZ

05 Jul 09:00 PM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

NZ actress accuses Australian policeman of using CCTV to spy on her

NZ actress accuses Australian policeman of using CCTV to spy on her

06 Jul 12:48 AM

Lewis ran for mayor in Hamilton and Auckland. Earlier, she streaked at All Blacks game.

Premium
Weighted vests trend: Fitness experts weigh in on benefits and myths

Weighted vests trend: Fitness experts weigh in on benefits and myths

05 Jul 11:00 PM
Noel Edmonds to marry again: British TV star proposes in hot tub in NZ

Noel Edmonds to marry again: British TV star proposes in hot tub in NZ

05 Jul 09:00 PM
Why fatherhood is Joseph Parker's secret weapon in the ring

Why fatherhood is Joseph Parker's secret weapon in the ring

05 Jul 09:00 PM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP