This is not a drill, people.
You've actually been eating pineapples wrong your entire life.
We guarantee you will have never witnessed someone eating a pineapple the way this man does — and, it's bloody genius.
In a live video posted to his social media account, Dillon Roberts produces a pineapple, with its top cut off it, on his dining table.
Then, as if by magic, he gingerly grabs hold of one of the pineapple's knobs and pulls it straight from the fruit.
What comes away is a perfect section of pineapple ready to eat.
No mess and no muscle required.
Historically, the pineapple demands a certain amount of muscle to break through its tough, prickly exterior.
Like all good things in life, that sweet, juicy reward inside is always worth the prickles and the pain at the start.
It's a versatile fruit, and people have attacked it in a million different ways over the years, from cubing it and juicing it to slicing it into rings.
The pineapple possibilities are positively endless, but it takes dedication and elbow grease.
But, as Dillon showed the world this week, all you really need is your dainty little fingers and an open mind to pluck the pine straight from the apple.
The video was later tweeted by 21-year-old UK student Lewis McCluskey and captioned: "I'm sorry but what the actual f**k".
This is just the first taste of the effect this hack has had on the universe.
Apologies in advance for Dillon's outrageously loud chewing in the background, I don't know where his manners are.
After a million objections to the monstrously loud, sloppy background noise, Lewis also offered an apology: "Just to clarify this obvs isn't me chomping in the video … I'm not an animal."
Despite the horrendous mouth noises, the video caused an apoplectic reaction from the internet.
It was retweeted more than 43,000 times, liked by more than 130,000 people and the comments are truly something else.
People posted their own attempts at the pineapple hack and the results were glorious.
Some people tried, and failed, to eat their pineapples piece by piece.
Like this guy who was doomed from the start because he forgot to chop off the top
Others wished they had known this important information sooner — as in 10 minutes before they hacked into their own pineapple.
But not everyone was impressed though, claiming the trick has been around forever in traditional islander communities.
But the MVP award goes to this guy who explained the unique anatomy of a pineapple makes it possible to pluck each piece out with your fingers. Because pineapples are simply a collection of berries.
Boom.
Naturally, this mind-blowing fact then led to an entirely new subthread of brain explosions.