X Factor NZ's ratings have plummeted following a week of controversy.
X Factor NZ's ratings have plummeted following a week of controversy.
They say there's no such thing as bad publicity but X Factor NZ suffered its lowest ratings to date last night, following a week of controversy.
253,000 Kiwis tuned in to watch last night's episode of the singing competition, which featured a formal apology from TV3 ahead of the episode,after the previous week's episode featured convicted killer Shae Brider.
That marks a drop of more than 100,000 viewers from Tuesday night's show, which was the highest rating episode of the series so far.
McDonalds, Streets Fruttare, 2degrees, VO5 and SkyCity all sponsor the singing competition.
Host Dominic Bowden read a formal apology ahead of last night's episode, apologising "unreservedly" for any offence caused.
"We acknowledge that Shae's interview on the show was only one side of the story and did not allow for the victim's family to tell their side and for that we at TV3 unreservedly apologise for any hurt or distress that this has caused the family," Bowden said.
"It was never our intention to cause offence and for that we are truly sorry."
But some were left unimpressed by the apology, taking to Twitter to express their views.
Cool Ayed ?wrote: "Apology should come from the boss. Not a host."
THAT was X-Factor's apology for presenting a convicted killer contestant as the Innocent victim? Iwon't be watching ever again. #xfactornz
— (((Carvin Knowles))) (@CarvinKnowles) March 1, 2015
While Carvin Knowles wrote: "THAT was X-Factor's apology for presenting a convicted killer contestant as the Innocent victim? I won't be watching ever again. #xfactornz"