According to our streaming habits, Kiwis love Chris Brown. Photo / Getty Images
According to our streaming habits, Kiwis love Chris Brown. Photo / Getty Images
Listening data released today indicates Kiwis march to the beat of their own drum, audibly at least.
At the end of each year music audio streaming platform Spotify releases Spotify Wrapped, a marketing campaign providing users with a compilation of data about their activity on the platform.
Inaddition to individualised data, Spotify Wrapped gathers information about activity on the platform as a whole, giving us a sense of the audio moments that defined the year in Aotearoa.
Regional results highlight some interesting ways in which Kiwi listening patterns diverge from global trends. Puerto Rican mega-star Bad Bunny, who topped the global artist and album chart, doesn’t feature in any NZ-specific top-five lists.
Kiwis also appear especially fond of Alex Warren, the American singer and influencer who brought a fan’s mum’s ashes on stage at his Auckland concert in August.
Kiwis are especially fond of Alex Warren. Photo / Getty Images
The 25-year-old singer’s song Ordinary topped the NZ top-song chart, but was fourth worldwide. The love song was the track played the most in Auckland, Christchurch, Dunedin, Hamilton, Invercargill, Queenstown, Wellington and the Waikato region. Gisborne, however, hit play on Back In My Arms by Hori Shaw and Nelson favoured Day Job by Holly’s Hat Trick.
Another artist New Zealanders have a surprising affinity for is Chris Brown – the R&B singer took fifth spot in New Zealand’s top artists despite not featuring in any of the global top lists.
