Robert Plant reportedly turned down a US$800 million ($NZ1.3b) offer by business tycoon Sir Richard Branson to embark on a reunion tour with Led Zeppelin.
The rock legend is adamant he would never reunite with his former group and has been embroiled in a war of words with guitarist JimmyPage for years over the possibility of working together once more.
According to British newspaper the Sunday Mirror, Branson, a lifelong fan, tried to entice them into a 35-date reunion tour with the hefty sum but Plant refused after Page, John Paul Jones and Jason Bonham, son of late drummer John Bonham, had signed on.
A source tells the publication, "Jimmy, John and Jason signed up immediately ... It was a no-brainer for them but Robert asked for 48 hours to think about it. When he said no and ripped up the paperwork he had been given, there was an enormous sense of shock... There is no way they can go ahead without him.
"Branson tried to pull out all of the stops. But even his money was not enough to get Plant to sign up. He is gutted."
