Wrapping it all up

It's November so we are allowed to talk Christmas. Here's a heads-up according to a study in the Journal of Consumer Psychology, you shouldn't waste your time wrapping the gifts too carefully — the recipients of your generosity are more inclined to like what's inside if the presents are wrapped shoddily. The common assumption is that if someone were to hand you a gift that is flawlessly encased, with thought going into the person-appropriate paper and matching ribbon and the nice sticky tape work, what's inside must be spectacular to justify all the effort. That's exactly

Missing the hint. When men miss the signals.


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