Instagram broke down today and Taylor Swift might be the reason why.

The pop star revealed the name of her highly anticipated new album, Lover, and announced its scheduled August 23 release date in an Instagram Live video earlier today.

It seems that was enough to send the social media giant into meltdown, with users complaining soon after Swift's video began, that they were experiencing problems posting and viewing in their feeds and stories.

Instagram eventually addressed the issue and later alerted fans when the problem had been fixed.

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Swift's announcement also revealed the new album's artwork, and the forthcoming single You Need To Calm Down, which is set to drop later tonight with the accompanying video due to arrive on June 17.

The new record is Swift's seventh studio album and follow-up to 2017's Reputation.